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Digital Virgo visual introducing Marlena Kruk’s expert article on how AI, automation, RCS, gamification and data analytics create seamless participant journeys and improve promotional lottery performance.

Expertise ·

Driving Higher Promotional Lottery Performance Through Smarter Technology

Promotional lotteries are no longer just about prizes: they are connected digital customer experiences that drive customer acquisition, engagement and loyalty. Marlena Kruk, Junior Product

Consult, Share, Like
Our Resources Consult, Share, Like
Our Resources

Follow us on our Social Media platforms for daily news and read our blog where we share deep expertise on the most relevant subjects for both Merchants and Telcos.

Expertise ·

Driving Higher Promotional Lottery Performance Through Smarter Technology

Promotional lotteries are no longer just about prizes: they are connected digital customer experiences that drive customer acquisition, engagement and loyalty. Marlena Kruk, Junior Product

From Fragmentation to Engagement: Multichannel Strategies to Drive High-Performance Audience Monetization in 2026

The media industry has not lost its audiences. It has lost the simplicity of reaching them in an increasingly multichannel environment. For years, engagement followed a clear rhythm. Viewers tuned in at a fixed time, interacted occasionally through SMS or voting, and monetization relied on well-established models such as advertising...

The State of Direct Carrier Billing in 2026: Still the Highest-Converting Payment Method for Digital Services?

In a digital economy increasingly defined by seamless user experiences, payment methods have become a decisive factor in conversion, retention, and overall monetization performance. While digital wallets and card payments continue to expand globally, Direct Carrier Billing (DCB) has not only maintained its relevance in 2026, but it has also...

Behind the Scenes: How Digital Virgo Transforms Data into Performance to Drive Our Client’s Growth

At Digital Virgo, data is not just a support function. It is the engine that powers our digital payments, monetization ecosystems, content distribution, and marketing performance across more than 60 markets worldwide. Behind every subscription activated, every payment processed, every campaign optimized and every partner settlement calculated, there is a...

How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

For Telcos investing in Super Apps, the hardest question is rarely whether to build one. It is how to get users to download it and use it. Because millions of downloads mean very little if users open the app once and never return. Subscription services go unused. Payment features sit...

The End of Two-Click Subscriptions? What Mobile Operators Need to Know About Chrome 154 and HTTPS

Starting in April 2026 for a large portion of users and becoming standard for everyone in October 2026, Chrome 154 will introduce a change that carries important implications for the mobile ecosystem. The browser will enable “Always Use Secure Connections” by default, prioritizing HTTPS and warning users before loading non-secure...

RCS, a Key Lever for Business Messaging and Enriched Omnichannel Brand Communication

RCS for Business is entering a new phase of global acceleration, reshaping business messaging with richer, native, and more interactive experiences. As adoption scales and performance benchmarks strengthen, brands are exploring multiple high value use cases across the customer journey. Discover how RCS is becoming a key lever for enriched...

Inside the Latin American Digital Ecosystem: A New Era for Payments, Distribution and Localization

Latin America is one of the most dynamic regions in the global digital economy: fast-growing, highly competitive and constantly evolving. For telecom operators and digital service providers, the opportunity is clear: a massive addressable audience, strong mobile adoption, and a digital-first consumer mindset. The challenge is just as clear: fragmented...

When Timing Drives Impact: 2026’s Key Moments for Audience Engagement and Monetization

In today’s competitive media landscape, aligning interactivity campaigns with culturally and socially significant moments is essential to drive audience engagement and monetization. Whether built around major global events that unite audiences at scale or local moments that deeply resonate within specific communities, well-timed activations can transform passive audiences into active...

A Vision for 2026: How Digital Payments, AI, and Local Execution Will Shape the Next Phase of Digital Monetization

As the digital ecosystem enters 2026, telecom operators, payment players, and digital service providers are navigating a landscape marked by accelerating innovation, shifting consumer behaviours, and growing regulatory complexity. From the rise of local payment methods to the operational impact of generative AI, the coming year is set to redefine...

RCS is no longer a future vision, it’s happening now: the 2025 comeback of rich messaging, paving the way for the next-generation messaging standard in 2026

2025 marked a turning point for RCS, with Apple’s adoption and global operator onboarding accelerating its rise as the new cornerstone of rich, interactive mobile communication. As RCS moves toward wider standardisation in 2026, this article explores why the channel is gaining traction, how it enhances user experiences, and what...

RCS is no longer a future vision, it’s happening now: the 2025 comeback of rich messaging, paving the way for the next-generation messaging standard in 2026

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Our Resources Consult, Share, Like
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Follow us on our Social Media platforms for daily news and read our blog where we share deep expertise on the most relevant subjects for both Merchants and Telcos.