SkyCash is the largest platform of urban services such as bus tickets in Poland. From the beginning of July 2019, a new payment method has been launched in the application. Users of mobile operator PLAY can now buy bus tickets and pay for them from phone bill (Direct Carrier Billing).
The CPI, Cost Per Install, is one of the most famous metrics of the mobile marketing ecosystem. It gives the opportunity to measure advertising budget. Discover in this post how CPI is closely linked to the country of distribution.
Digital Virgo connects Play and SkyCash to its Direct Carrier Billing solution, DV Pass. An efficient partnership for an innovative service: the first mobile payment for a ticket service paid from an operator’s phone bill in Poland.