There’s no need to use new creative formats when you go for Search Ads. The advertisement that appears next to the keyword on which you have placed your bid includes the elements, text and photos of your page store. These already contribute to the good natural referencing of your application in the store (App Store optimization) and must therefore be irreproachable. ” The description text should include a few key words that illustrate the added value of your application,” advises Musique Battut, senior manager in user acquisition at Addict Mobile. This will allow Apple’s algorithm to judge the relevance of your ad to a specific request.

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Click here to view the original article in French on www.journaldunet.com.