Mention >> Search Ads : how benefit from Apple’s advertising offer?

Learn about Apple Search Ads - a simple and effective tool that lets users discover your application by placing it at the top of search results in the App Store.
3 smartphones with lightright app displayed on the screens

There’s no need to use new creative formats when you go for Search Ads. The advertisement that appears next to the keyword on which you have placed your bid includes the elements, text and photos of your page store. These already contribute to the good natural referencing of your application in the store (App Store optimization) and must therefore be irreproachable. ” The description text should include a few key words that illustrate the added value of your application,” advises Musique Battut, senior manager in user acquisition at Addict Mobile. This will allow Apple’s algorithm to judge the relevance of your ad to a specific request.

Learn more about Addict Mobile

Our Addict Mobile team specializes in mobile acquisition in the world of applications and is 100% dedicated to profitability. Addict Mobile supports customers in the management of mobile acquisition campaigns. A service including strategy, production of mobile acquisition visuals, campaign optimization, real-time reporting and fraud analysis. Find out more.

Click here to view the original article in French on www.journaldunet.com.

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