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Supporting a booming vertical
Our Digital Virgo’s DV Content Team saw a need to include in its large portfolio a service dedicated to a booming vertical: Sport & Health. It was the result of an extensive market research in which they found relevant information, such as the last decade’s rise of bodyweight workouts at home and changing lifestyle of people, who have less time to move to a particular place for exercise.
Our Team also found out that people who do sports do so for different reasons and have different goals depending on age and lifestyle. This is an important insight that should be taken into account if you want to create a highly popular and successful service.
Combining the results of this research with the benefits of exercising with the weight of your body, our Team rolled out its expertise in DV Content by creating Peak Bodyweight Workout. It is a Premium web service and application based on a fully personalized training program, including the most demanded three pillars:
- Exercise & workout: simple, quick and effective workouts which don’t require any equipment. A way of training that allows users to train wherever and whenever they want with personalized programs based on a physical initial test and in their availability and personal objectives.
- Nutrition: a dedicated blog with editorial content and recipes to lead a healthier lifestyle.
- Activity tracking: after each training the users answer some questions to allow our experts to adapt the training to their needs and to maintain progress week after week.
Digital Virgo’s Teams worked in partnership with TUIWOK, a subsidiary of the major Group Endemol Shine, on the creation of the premium videos adapted to everyone’s objectives and levels. In addition, the training programs were featured and supervised by recognized professionals in the fitness world.
Launched in 2018, Peak Bodyweight Workout App is the result of the answers to the main questions that our Team asked themselves when developing the service:
HOW TO reach all targets regardless lifestyle, country or age aspects?
HOW TO cover the main needs within this broad vertical?
HOW TO facilitate the access to the service?
HOW TO increase its revenue?
Let’s discover more about the product and its sustainable growth strategy.
The Product: Peak Bodyweight Workout
Starting from the beginning, the name Peak Bodyweight Workout was created by using the designation given to the highest place on a mountain and from the heart beats, that are commonly called peaks.
The main features of the service are: personalized bodyweight training for all levels, video exercises with real fitness coaches, nutrition tips with a dedicated blog, and workout challenges to keep users motivated. The exercises can be done at any time and place, allowing flexibility and ensuring an evolution adapted to the rhythm of each user.
Each video received the name of a mountain, making the level of difficulty associated with bigger or smaller mountains. In each of them, the coaches explain how to perform the routine correctly ensuring the safety of the users.
Discover more about the product in this video.
Creating a Global Strategy by Interconnecting our Expertises
Our DV Content Teams are experts in creating revenue-generating products & aggregating premium content adapted to the needs of the target audience.
The collaboration with Endemol Shine Group, the best partner in production of high-quality videos, provided us with the most relevant premium content.
To achieve a sustainable growth our Teams deployed a global monetization strategy, generating revenue and traffic thanks to the complementarity of its expertise: Payment, Monetization, and Digital Marketing.
The DV Content service integrates Direct Carrier Billing with DV Pass, facilitating the access to the App. Our key position as a trusted partner of Telecom Operators worldwide gives us the opportunity to natively include Telecom Payment in our products. Simple, fast, intuitive and accessible anywhere in the world, it allows us to ensure profitable monetization for our clients.
Our Teams also ensure efficient traffic through our performance-based digital marketing solution, DV AdTech.
The App is operating in seven countries connected to the major Telecom Operators (France, UK, Poland, Italy, Belgium, Portugal and Spain). It is also available in nine languages (French, English, Polish, Italian, Spanish, Portuguese, Brazilian, Slovak and Russian) meeting like this local consumer expectations in each geographical area.
The future: Video Consulting and Personalized Recipes
Peak Bodyweight Workout evolves at the pace of the market and our DV Content experts are working in new exclusive features like video consulting or personalized recipes. In the next few months, we will discover all the new functions of this Sport & Health service.