Throwback to the biggest dotation in the radio history

With its latest on-air interactivity program "Win 10 years of rent", Camille Combal and Virgin Radio have given the largest grant in the history of radio in France. An operation supported by DV Live, the Digital Virgo Group’s Audience Monetization expertise.

Digital Virgo for many years has been supporting Virgin Radio in its interactivity operations. This time, the radio offered its listeners the opportunity to win the largest prize in the history of radio in France. Every day for a week, Virgin Radio listeners won cheques equal to 10 years of their rent amount.  

The competition, implemented by Digital Virgo’s DV Live solution, enabled listeners to participate through a simple, fast and secure process by sending the keyword “LOYER” to the 71213 number. 

Digital Virgo teams monitored and analysed all participations throughout the entire campaign and supported Virgin Radio Teams in making this exceptional operation a success. 

All about DV Live expertise… 

DV Live is Digital Virgo Group’s audience monetization expertise dedicated to Radio, Television, Press and Online platforms. A customized solution that generates traffic and revenue for the Media by directly connecting to the Telecom Operators. It offers fast audience monetization and high-performance promotion strategy dedicated to each Media form. 

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