A Strategic Move Toward Premium Digital Experiences
Digital Virgo is taking a major step forward in its premiumization & localization strategy by announcing the acquisition of broadcast rights to the upcoming Senegalese wrestling event, scheduled for April 19.
Widely regarded as Senegal’s national sport, Senegalese wrestling goes far beyond competition. It is a powerful cultural expression that brings together millions of fans across the country and the diaspora. By integrating this iconic discipline into its content offering, Digital Virgo, reinforces its ambition to deliver high-value, culturally relevant experiences through its digital platforms.
A Seamless, Mobile-First Pay-Per-View Experience
The event will be broadcast live on our TV platform, through a Pay-Per-View model, providing audiences with a seamless, high-quality viewing experience.
Designed with a mobile-first approach, the service enables fans to access the event directly from their smartphones, reflecting the widespread use of mobile devices in the market. As a result, this guarantees broad accessibility, allowing users to watch the championship anytime and anywhere, without friction.
To further simplify access, payments will be made via local mobile money solutions, offering a secure and familiar transaction method aligned with everyday user habits.
Finally, as part of the launch, viewers will be able to access the event at a preferential pre-sale price of 7,000 FCFA, while the standard price will be set at 8,000 FCFA on the day of the event.
A Strong Influencer-Led Awareness Strategy
To maximize reach and engagement, Digital Virgo has deployed a comprehensive 360° communication strategy, combining digital acquisition campaigns with a powerful influencer activation.
In addition, well-known local personalities, including Abba No Stress, Fadam 2, and Sakiim, actively support the campaign to drive awareness and ensure that audiences know exactly where to watch the event live. Moreover, they create authentic, culturally resonant content and play a key role in amplifying the campaign across social platforms.
Reinforcing Leadership in Digital Entertainment
Overall, this initiative highlights Digital Virgo’s commitment to strengthening its position as a key player in the region’s digital entertainment landscape.
Moreover, by investing in premium content, innovative distribution models, and impactful partnerships, Digital Virgo continues to enhance its value proposition and deliver differentiated experiences to its users.
