Digital Virgo: a distribution ecosystem built on telecom operator connections to support SQOOL TV’s international expansion
Digital Virgo develops and implements monetization strategies with digital payments and performance marketing at the heart of its solutions. By connecting telecom operators, media companies and digital service publishers, the Group helps distribute content to new audiences.
Through this partnership, Digital Virgo brings its international expertise in digital service distribution and monetization to SQOOL TV. This ecosystem enables users to access services directly on their mobile phones through Direct Carrier Billing (DCB) and mobile money, without requiring a bank account or payment card.
SQOOL TV’s flagship programs now available in Africa
Through this partnership, SQOOL TV’s flagship programs are now available to new audiences in Africa: La Matinale, hosted by Patrice Boisfer; Le Grand JT de l’Éducation, hosted by Virginie Guilhaume; L’École du Futur, hosted by Lisa Debernard; and Souvenirs d’écolier, hosted by Malika Ménard, alongside Campus Stories, which focuses on higher education.
“This partnership with Digital Virgo marks a key milestone in SQOOL TV’s expansion beyond France. We are proud to bring our educational content to a growing audience of users,” says Isabelle Mellinger, Director of SQOOL TV.
“With SQOOL TV, we are putting our expertise in digital service distribution and monetization to work in support of the channel’s international expansion. By combining our network of telecom operator connections, payment solutions tailored to local needs and performance marketing, we connect our media partner’s content with new audiences in Africa. This partnership reflects our ambition to support the growth of media companies while promoting digital inclusion and making quality educational content accessible to as many people as possible across the African continent,” says Mounia Terhzaz, Regional CEO Africa at Digital Virgo.
Promoting digital inclusion and access to educational content in Africa
This partnership reflects SQOOL TV and Digital Virgo’s shared ambition to facilitate access to culture, information and educational content in Africa. By drawing on telecom operator networks and distribution and payment solutions tailored to local needs, both companies are helping make these resources accessible to as many people as possible. The integration of SQOOL TV into Digital Virgo’s digital TV services brings this ambition to life by offering new content dedicated to education, learning and digital transformation.
About SQOOL TV
SQOOL TV is the first television channel dedicated to education and digital technology. Launched in 2022 by French EdTech company UNOWHY, the channel broadcasts four regular programs, including three daily shows. Its hosts include Malika Ménard, Virginie Guilhaume, Lisa Debernard and Patrice Boisfer. SQOOL TV reaches 655,000 viewers each month and has more than 113,000 followers across social media.
About DIGITAL VIRGO
Digital Virgo is a key partner to telecom operators, with more than 150 connections worldwide. The Group facilitates access to mobile services, entertainment and commerce through Direct Carrier Billing and mobile money. By interconnecting telecom operators, content creators, media groups and brands, Digital Virgo enables users worldwide to access and pay for products and services wherever they are, using alternative payment methods. The Group’s comprehensive suite of solutions connects merchants and telecom operators to enrich digital experiences through secure digital payments, effective monetization strategies and performance marketing campaigns. With a team of more than 750 experts, annual revenue of US$500 million and a presence in over 60 countries, Digital Virgo combines international reach with a deep understanding of local markets to deliver innovative solutions within the mobile ecosystem.
Press contacts
SQOOL TV
Marie-Amélie Wolff
Director of Public Affairs and Communications
[email protected] – +33 7 89 55 71 45
www.sqooltv.com
DIGITAL VIRGO
Emilie Roussel
Group Marketing and Communications Director
[email protected]
www.digitalvirgo.com
