More exclusive Content for MasterChef Brasil Fans

Content monetization through a PWA dedicated to MasterChef Brasil©

Endemol Shine Brasil, part of Endemol Shine Group (owner of MasterChef© brand), sealed a partnership with Digital Virgo for its MasterChef Brasil© content monetization in Brazilian territory. From the beginning of the year, our Team in Brazil rolled out their expertise DV Content by creating a Progressive Web App dedicated to the Brazilian TV Show.

A dedicated PWA with unique content  

Digital Virgo’s Team, via its DV Content expertise, designed a PWA (Progressive Web App) in which MasterChef Brasil© fans can access exclusive content. Every week, they discover new chefs’ interviews, winning recipes, cooking techniques and best behind the scenes moments. With special promotions and branded prizes the platform brings the content a step ahead of competitors. 

Integration of Telecom Payment  

Direct Carrier Billing (DCB) is well adapted to digital services due to its fast, simple and secure way of payment. In order to optimize the monetization of the MasterChef Brasil©  PWA, we implemented Telecom Payment directly connecting the service to the carrier VIVO. This integration is the 1st premium DCB VAS service, using the brand MasterChef Brasil©, authorized by Endemol Shine. The service is exclusively dedicated to VIVO clients who can enjoy the content by paying for a weekly or monthly subscription via their phone bill. 

Sustainable performance via Digital Marketing  

Digital Virgo invests in both On and Off Deck Media Channels in order to optimize traffic on the MasterChef Brasil© PWA. Google & Facebook campaigns play a significant role in sustainable performance of the service. Our experience in user acquisition reinforces a global strategy made of Monetization, Payment and Digital Marketing. 

The MasterChef Brasil© PWA has already achieved considerable success.

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