Powerful global strategies to strengthen Mobile Payment Deployment

Efficient Payment Methods are made of Global Performance Strategies – By Guillaume Briche

Guillaume Briche, CEO at Digital Virgo Group, shares how we support our partners, Carriers and Merchants, with powerful global strategies to strengthen Mobile Payment deployment.
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Being recognized as the Best Aggregator 2020 highlights us as a key player in the mobile payment ecosystem. With more than 10 years of experience in this field, we have seen how the market has evolved at the pace of technology.

First with the consolidation of the smartphone. Then with increasing quality of digital services, which became premium content that people were willing to pay for. And finally, with this growth in the mobile payments’ ecosystem due to changing consumer habits driven by advancing technology and the global pandemic.

Covid-19 has accelerated the use of mobile payments and the overall consolidation of a cashless society. Online shopping has exploded, and mobile has become our preferred device even for the payment. In addition, thanks to rapid and massive changes in the economy, social conditions, regulatory landscape and in everything related to technology, the Carrier Billing ecosystem is experiencing an absolute revolution.

A new study from Juniper Research has found that mCommerce payments will reach $3.1 trillion in 2025, up from $2.1 trillion in 2020. According to these data, we can say that we are in front of a mobile driven society where users demand immediacy and convenience when making their payments.

But whether we are talking about regulatory landscape and technology in Carrier Billing, what we are doing is responding to a consumer need of instantaneity and frictionless experiences.

This payment method is secure, universal and simple, providing a direct monetization link with a huge potential of customers all around the world – (there are more SIM cards than credit cards).

For our partners, we offer DCB integration with our next generation DV Pass platform. We connect merchants and brands to the telecom operators billing system to enable them to grow their revenues. Today, these merchants are for instance players in Cloud Gaming or Cloud TV, but also more and more players in Urban Mobility and even physical goods merchants, thanks to regulatory and technological developments.

Above all, we address mobile payment in its entirety: transactional but also in terms of customer journey. We deploy global strategies to optimize the payment that consider strategic aspects such as Local Adaptation, Monetization, Digital Marketing or Regulatory & Compliance framework. This is part of our DNA.

Fully Focused on Local Adaptation

In a global business such as Mobile Payments in which all technical, commercial, and relational aspects change depending on the geographical area, local adaptation plays a key role. We hold as a priority to understand our clients’ cultural and technological needs no matter where they are in the world.

There are a lot of synergies between our business units but also between the teams. That’s why we say our DNA is Glocal – because we think globally and act locally. Our experts share Global values and adjust all expertise and experience that we got through years into each city we are present in.

This is where we come in by integrating our payment platform, our ability to integrate local content, adapt technology and launch effective marketing campaigns.

Discover how we support the famous streaming service, Molotov, with a deployment strategy that incorporates all the essential factors of the African markets: well adapted payment method, relevant content and traffic-generating marketing campaigns.

Interconnecting Our Expertises

All the solutions rolled out by our teams are complementary and interconnected with each other.

For premium Merchants, beyond a payment solution, we provide them with further opportunities in monetizing their content, ticketing, audiences and even physical goods while ensuring performance through mobile marketing campaigns.

For Carriers, being connected to premium Merchants is a key condition of DCB growth. We provide them with the best connections while strengthening the payment through digital marketing.

Read our success case on how we support Hop.City, one of the biggest scooter providers in Poland, to grow its revenue with a global strategy by interconnecting our expertises.

Anticipating the Regulatory Framework

Payment of goods and services via mobile billing is booming with the implementation of the Payment Services Directive PSD2 in Europe. It offers new opportunities to all players within the Telecom ecosystem and broadens the number of Merchants that are likely to offer this payment method. However, this is only possible if you choose the right partner Fintech, which holds the necessary authorizations to offer payment services.

As an international player in Mobile Payment, Digital Virgo Group holds the Electronic Money Institution license, which authorizes the Group to offer payment and electronic money services throughout Europe. These authorizations are essential to support Telecom Operators and Merchants in their core business activities.

Read more about how to be ready for PSD2.

Ensuring a Sustainable Carrier Billing Ecosystem

At Digital Virgo, our objective remains to support our partners in the management of a sustainable Mobile Billing ecosystem by providing them with the best quality service and protection over time.

To do so, we consider all regulatory, compliance, technological and security aspects regardless of the geographical area in which they are located.

We are constantly innovating in order to anticipate market trends and to be able to guarantee the correct development of our activity.

Beyond a Payment solution… We propose Business Growth Strategies

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