Madrid, May 30, 2023 – LaLiga and Digital Virgo have signed a partnership agreement to introduce LaLiga Xtra, which reach users on a global level offering a unique way of consuming content, through licensees in 18 countries. The agreement configurates the next phase of LaLiga Xtra, based on a licensing model, which will allow LaLiga to be focused on the content innovation and development and the licensees to manage the project on its region.
La Liga Xtra, available in countries from South America, Europe and MENA, including France, Belgium, Portugal, Argentina, or Morocco, among others, is a mobile application introduced by Digital Virgo and LaLiga aimed at football fans that are looking for a 360º experience when watching matches. LaLiga Xtra is filled with engaging LaLiga content, quizzes, and a Fantasy Football associated app.
The second screen use has become the norm for football fans when watching a match. According to Statista, 77% of people use their smartphone while watching TV, and 35% use applications. In this context, LaLiga Xtra provides the best content as a second screen to follow deeply all the content related to the live experience on the TV. Live results, advanced statistics, news, and much more can be accessed from a single point of reference.
Javier Gil, Sponsorship Project Coordinator at LaLiga stated “LaLiga is excited to announce this agreement with Digital Virgo to deliver the best of Spanish football to several regions in the world. While providing our fans with a distinctive digital experience, we fulfill our commitment to give them access to top-notch Spanish football and first-rate entertainment. This arrangement will help us promote the value and importance of Spanish football to a global audience in addition to providing our supporters with access to a range of services that will make experiencing LaLiga a more enjoyable and accessible experience.”
Vincent Taradel, CMO Digital Virgo Group detailed “We are excited to enrich our value proposition for football fans with this new exclusive LaLiga Xtra service. This partnership is in line with our strategy in the field of sport, by offering “second screen” services with rich and exclusive content as well as gamification features to boost user engagement.”
LaLiga is a global, innovative and socially responsible organisation which is a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organising professional football competitions in Spain. LaLiga is the football competition with the most social media followers in the world, with over 164 million followers across 17 platforms in 20 different languages. With its headquarters in Madrid (Spain), it is present in 41 countries through 11 offices and 44 delegates. The organisation carries out its social work through its foundation and was the world’s first professional football league to establish a league for intellectually challenged footballers: LaLiga Genuine Santander.
About Digital Virgo
Digital Virgo enables worldwide access to mobile content, entertainment, and commerce—all payable on a phone bill using carrier billing solutions, or alternative payment methods. Offering a global hub that connects merchants with telecom operators, Digital Virgo facilitates the deployment, integration, and optimization of mobile payment and distribution solutions to give end users a secure and frictionless experience. Operating in 40+ countries, Digital Virgo’s global network of local offices allows the company to roll out scalable and sustainable mobile experiences worldwide.
+30 offices Worldwide | €430 Million turnover (2022) | 860 people
+13 Billion Transactional Hits managed every year
140 partnerships with Carriers | 300 connected Merchants
More information, visit digitalvirgo.com.