On June 11, the European Football Championship 2020 kicked off, one of the most important sporting events in Europe and a great opportunity for the key players in the Carrier Billing ecosystem. Thanks to its simplicity, security and convenience, this payment method becomes the ideal option for this type of events broadcast on TV, digital platforms and apps.
The wider audience enjoying the Euro 2020 via different channels is willing to pay to consume premium and exclusive content, as well as to participate in interactive operations linked to the streaming event – even more if they can do it from their smartphones! Carrier Billing allows them to pay easily and securely via their mobile phone bill without the need of sharing any banking information.
However, due to the large volume of transactions managed during this period, to the need to adapt and keep up to date daily and to the changeable and highly competitive digital environment, there are few aspects to consider offering the best experience to the football fans. In this article we share with Carriers and Merchants the best practices to make the most out of Carrier Billing during Euro 2020.
1. Make sure you have robust technological platforms in place, from user acquisition to mobile payment
Carrier Billing is a 100% digital payment method, so a robust technology is essential to get the most out of it and provide a frictionless experience to the end users. Even more so when we are talking about large events where the digital payment ecosystem handles huge volumes of transactions in short periods of time.
How to handle the large volume of transactions in an optimal way?
Our DV Pass payment platform offers Carriers and Merchants the possibility to manage user acquisition, customer journey, payment and refunds from a single point. In this way, thanks to the support of dedicated teams, they can monitor and track in real time everything that is happening around the Euro 2020 and mobile payment. DV Pass offers a simple and fast integration, a totally secure environment for the user and cutting-edge technology to absorb a large number of payments simultaneously.
How to manage the audience properly?
As a complement to our payment platform, we have the DV Live solution, a dedicated platform for the media ecosystem, the key players of streaming events. DV Live, which natively integrates Carrier Billing, manages on-air interactive operations to adapt them in real time, with instant reporting and statistics. The perfect tool to launch Euro 2020-related sweepstakes, contests and dynamics and increase audience engagement!
2. Create premium content related to the event that users are willing to pay
Integrating premium content is a fundamental requirement for successful Carrier Billing. Digital Virgo supports Merchants, Content Providers, Content Publishers and Operators to identify, create and integrate premium content that users are willing to pay for.
For this occasion, our content monetisation experts worked on the adaptation of our digital service Clicnscore, a 100% sports app with exclusive football content, which football fans can access via Carrier Billing. To get the most out of it during Euro2020, we have added new features and content about the event:
• Live match tracking
• Live visualisation of the match action
• Follow the ball and who is attacking/defending
• Animation and live text data
• New Euro 2020-inspired design to focus on the event
• Video highlights of all Euro 2020 matches
• TV channel
What more could fans want from this tournament?
It was also important that our DV Live platform dedicated to live interactivity and partner of M6 in France, proposed innovative gaming mechanisms adapted to the event that could attract many viewers, with significant or even exceptional prizes. A high performing global strategy combining innovative dynamics, with the simplest payment method for the audience, which is Carrier Billing, avoiding having to fill in time-consuming forms or provide their bank details.
3. Offer the easiest, safest, and fastest payment experience for the user
Carrier Billing offers features that are perfectly adapted to the Euro, such as security, convenience and speed of payment. Accessibility also plays a key role, as the event is broadcast globally and this payment method enables Carriers and Merchants to increase the number of users who can pay for their services and more importantly, helps them to offer the best experience to their customer base.
As the volume of users in the digital environment increases during the broadcast of major events, fraud often increases as well. This payment method also offers a secure environment for users, as it prevents them from having to share personal and bank details.
Today’s consumers are looking for speed, convenience and security – all in a mobile-first environment! To offer them the best experience during Euro 2020 remember to provide fast and easy payment flows, convenience, security and clear and simple information throughout the customer’s journey. No doubt these are the keys to increase customer satisfaction!
4. Adjust your operations in real-time, from the ideation of the dynamics to the measurement and analysis of the result
Digital Virgo is always available to support its partners through its local teams. This is an invaluable asset for adjusting operations in real time and, above all, for getting the best out of these operations, thanks to in-depth analysis.
This proximity and availability allow us to set up operations, on-air interactivity or relevant premium content in collaboration with our clients in order to improve their revenues and make the most of them.
Want to make the most of Carrier Billing during big events with and experienced partner? Contact us!