What trends are going to lead tomorrow’s high-performance mobile acquisition? Find in this article, written by Addict Mobile, the branch of Digital Virgo, the 8 trends to give you the key ingredients to mobile acquisition evolution.
During the period of covid-19 crisis, the number of clicks on our ad campaigns raised from 3,400,000 to 5,400,000 views per day. It was more than ever important for our Teams to optimize the customer acquisition and loyalty strategies. We want to share with you how we supported the higher flow of user engagement during this period.
Addict Mobile, the Group’s brand dedicated to mobile app user acquisition, took part in the 2020 Annual Mobile Marketing Barometer published by MMA. It consolidates the usage data on the mobile, its interfaces, messaging, advertising and mobile commerce.
Addict Mobile, the Group’s brand dedicated to mobile app user acquisition, published an analysis about the impact of Covid-19 on mobile acquisition campaigns. Under this brand, all Digital Virgo’s AdTech know-how is offered to numerous clients from different sectors outside the telecom ecosystem.
There are the social networks we use every day, the ones that allow us to exchange, to share, to scrutinize… And then there are the social networks that sell, transmit and roll out advertising. Between editorial content strategies and media buying, Digital Virgo’s specialists reveal their secrets to master these two-headed giants.
The CPI, Cost Per Install, is one of the most famous metrics of the mobile marketing ecosystem. It gives the opportunity to measure advertising budget. Discover in this post how CPI is closely linked to the country of distribution.
Mobile devices offer many opportunities for brands and customers to meet. In order to make it happen, you need to be in the right place, at the right time, with the right message and outfit.
Digital Virgo has been rolling out “performance-based” user acquisition campaigns for over 10 years on mobile, web and apps. The term “Performance” is often thrown around and sometimes confused with online marketing when it’s not totally hackneyed!
