In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition campaign indicators. This article aims at offering you some elements of response through the analysis of the Facebook environment.
The Group manage acquisition campaigns all over the world at very high volumes (€ 80M/year). This expertise allows us to have a precise and day-to-day perspective on trends and opportunities. It also gives us the possibility to be more responsive to market developments.