NRJ selects Digital Virgo’s interactivity solution for Cauet’s new radio show

Cauet returns to NRJ with a new radio show and earns up to € 10,000 each day for his listeners via the "Cache Cash" operation. DV Live, Digital Virgo’s audience monetization solution, has been chosen to manage NRJ Group’s interactivity programs. Discover the operation details below.
Every day, radio listeners are invited to play « Cache Cash NRJ » to try to win up to 10,000 euros. To participate, all they have to do is send the keyword CAUET by SMS to 7 10 12.

As part of the contest, Digital Virgo provides a unique SMS number directly connected to the telecom operators’ billing system to allow a quick and easy access to the operation. The Group also provides NRJ with a simple interface and a dedicated team that meets the radio needs in the management of its interactivity programs.

Though the implementation of this operation, NRJ renews its confidence in Digital Virgo’s interactivity solutions and in its ability to acquire, entertain and retain its audience.

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