Ecosystem collaboration as a key driver of sustainable growth
We believe that strong ecosystem collaboration is fundamental to delivering sustainable and impactful digital services across African markets.
The successful deployment of these services relies on close coordination between telecom operators, aggregators, regulators, digital service providers and technology partners. In this context, technological integration plays a critical role in enabling seamless interoperability between platforms, ensuring scalability and consistency in service delivery.
Localization as a strategic lever for scale
We see localization as a critical lever to successfully scale digital services across diverse markets.
Understanding local user behaviors, cultural specificities and market dynamics is essential to driving adoption. Payment ecosystems, in particular, remain a key enabler. While Carrier Billing continues to play an important role, Mobile Money has established itself as a foundational pillar to ensure accessibility, trust and ease of use.
Adapting user journeys, pricing models and service offerings to local realities is therefore central to long-term success.
Expanding connectivity unlocking new opportunities
We observe a continuous expansion of connectivity across the continent, significantly accelerating access to digital services.
However, beyond access, the ability to offer seamless payment solutions — without requiring traditional banking infrastructure — is becoming a key differentiator. This evolution is creating new opportunities to develop inclusive digital ecosystems and introduce more advanced monetization strategies.
Super Apps and marketplaces shaping new digital ecosystems
We are witnessing the rise of Super Apps and integrated marketplaces as central gateways to Africa’s digital economy.
By consolidating multiple services — including payments, entertainment, gaming and lifestyle — within unified platforms, these ecosystems simplify access while enhancing user engagement and retention. They also create new opportunities for partners to deliver value across increasingly interconnected user journeys.
Performance marketing driving sustainable user growth
Together with Addict Mobile, our integrated performance marketing agency, we are observing a clear shift towards more value-driven acquisition strategies.
We believe that sustainable growth now depends on the ability to move beyond volume-based approaches and focus on user quality. This requires adapting acquisition strategies to local market maturity and user behaviors, while optimizing the full funnel — from activation to retention and engagement — to maximize long-term value.
Innovation enabling new use cases and efficiencies
We continue to see innovation as a key driver of new digital usages and revenue opportunities.
From ticketing solutions and interactive live experiences to RCS-based campaigns and AI-powered localization, these innovations are enabling telecom operators to enhance their service offerings while improving operational efficiency.
They also play a critical role in supporting broader digital transformation strategies, contributing to the development of more agile, scalable and user-centric ecosystems.
Looking ahead
Our third participation in GITEX Africa 2026 further reinforces our conviction that Africa’s digital ecosystem is entering a new phase of maturity — driven by stronger collaboration, deeper localization and continuous innovation.
As digital usage accelerates, the ability to build scalable, interoperable and user-centric ecosystems will be key to unlocking long-term value. In this context, telecom operators, technology partners and digital service providers have a shared responsibility to shape inclusive and sustainable growth models adapted to local market realities.
We remain fully committed to supporting this transformation by leveraging our expertise, strengthening our partnerships and continuing to innovate alongside the ecosystem — with the ambition to contribute to a more connected, accessible and value-driven digital future across the continent.
