Expert opinion: the White Label, a win-win buisness model for the Telecom Operators

Digital Virgo teams launched Digster and PlayCin√© by Orange on February 8 in Cameroon, two white label music and cinema applications and web services, drawn under the Operator’s brand. Renaud Ganascia, Group Sales Director and specialist of the African market, reveals the background of the White Brand and its benefits for Telecom Operators.