Partnering with TM1 for Interactive Experiences
The launch in Mali was made possible through our partnership with TM1, one of the country’s leading TV channels. To kick things off, the initiative kicks off with Kowbeye, a popular entertainment show hosted by Mass TRAORE, celebrated for its lively mix of humor, culture, and candid interviews.
Through interactive features like Quizz Kowbeye, viewers test their general knowledge via SMS and have the chance to win weekly prizes of 50,000 FCFA. Beyond entertainment, this approach futher helps broadcasters increase audience engagement, build loyalty, and unlock new monetization opportunities.
Supporting Media Companies Across Sub-Saharan Africa
Overall, this launch represents a significant step in supporting media companies throughout Sub-Saharan Africa. On Air Interactivity Solutions allow broadcasters to meet growing audience demand for interactive and engaging content, while contributing to the development of vibrant local media ecosystems. By integrating these tools, media partners can create measurable value for their business and audiences alike.
A Vision for the Future
Looking ahead, our focus therefore remains on empowering local media companies with innovative, audience-driven solutions. By seamlessly combining technology, strategy, and marketing expertise, broadcasters across the region can not only enhance engagement but also drive revenue and strengthen connections with their audiences. This approach helps the media industry thrive in an increasingly interactive world.
