Unlocking the potential of on-air interactivity: 2025 key moments to boost audience engagement and monetization Unlocking the potential of on-air interactivity: 2025 key moments to boost audience engagement and monetization

Timing is everything, especially when it comes to engaging audiences. Explore 2025’s key opportunities to boost engagement and monetization through four major activation fields: high-impact sporting events, cultural and religious celebrations, family-oriented moments, and major retail events.

In an increasingly competitive landscape, engaging audiences is no longer just about content delivery—it’s about creating meaningful, interactive experiences that foster real-time participation and long-term loyalty.

On-air interactivity programs become powerful tools when intentionally aligned with culturally significant moments and seasonal engagement peaks. By leveraging these opportunities, media platforms can deliver tailored, impactful experiences that deeply resonate with their audiences, enhancing satisfaction and unlocking new revenue opportunities.

Timing is everything. The key to maximizing the impact of these campaigns lies in identifying and leveraging the right moments throughout the year—moments that resonate culturally, emotionally, and socially with audiences. Tailored interactivity campaigns aligned with these significant dates offer an unmatched opportunity to deliver seasonal, relevant, and captivating content.

This article explores four typologies of key moments to maximize audience engagement and monetization throughout the year, particularly in Europe and North Africa: high-impact sporting events, localized cultural and religious celebrations, family-oriented moments, as well as product launches and major retail events. Let’s dive into 2025’s key opportunities to boost audience engagement and monetization.

1. Capitalize on High-Impact and Unifying Sporting Events to Drive Interactive Campaigns

Major sports events are exceptional tools for boosting audience engagement and monetization through on-air interactivity. By uniting communities across age groups and demographics, they deliver dynamic, cohesive interactivity and real-time excitement that captivate emotionally invested audiences.

With high multi-screen usage and cross-platform appeal, over half of sports viewers engage in secondary activities like live stats or quizzes, offering prime opportunities to capture attention and meet the growing demand for additional content. These events foster audience retention and loyalty, strengthening media brand relationships.

High-Impact and Unifying Sporting Events to Drive Interactive Campaigns

In 2025, major sports tournaments present significant monetization opportunities. In France, key events include the Six Nations Championship (January–March), Tour de France (July), UEFA Champions League Final (May), and Roland Garros (May/June).

In Africa, standout tournaments include the FIA Spring Meeting (Morocco, May), Rugby Africa Cup (July), AfroBasket (Angola, August), and the highly anticipated CAN Africa Cup of Nations (December).

Women’s sports events, such as the Women’s Rugby World Cup and UEFA Women’s EURO 2025, also offer avenues to reach diverse audiences and tap into the growing interest in women’s sports.

Engagement strategies like rewards (tickets or merchandise), prediction games, live voting, and quizzes drive interaction, while features like live games, contests, and daily subscription services generate revenue and enhance audience experience.

Our DV LIVE solutions leverage cutting-edge technology to make sports events more engaging, dynamic, and inclusive for viewers worldwide, creating impactful and effective interactivity campaigns for industry major players such as RMC Sport and M6.

2. Foster Deep Cultural Resonance with Localized Cultural Events & Religious Celebrations

By building emotional connections, localized cultural events and religious celebrations present unique opportunities for media to engage audiences through interactivity campaigns. These events resonate deeply with communities as moments of celebration, sharing, and generosity, fostering loyalty by aligning campaigns with audience values and traditions. By celebrating shared heritage and significant milestones, media can create highly engaging and relatable campaigns while enhancing their reputation as community-focused and culturally aware.

Which events should be activated? Let’s consider festivals and cultural events such as Eurovision in May, Fête de la Musique and Fête du Cinéma in June, as well as local traditions like Carnival season (February–March) and April’s Fool Day. National holidays (ie. Bastille Day in France – July 14th) also offer significant opportunities.

Religious celebrations like Ramadan (late February to late March 2025), Eid, and Tabaski (June 2025) are particularly engaging. Additionally, celebrations like Easter (April 20th 2025), All Saints’ Day (ie.St. Patrick’s Day – March 17th 2025), and Chinese New Year (late January) provide ideal moments for audience engagement.

The key is to develop tailored, localized interactive solutions adapted to specific audiences and cultural contexts. It is important to use culturally appropriate formats and to design campaigns aligned with themes of giving and celebration, whether through charity drives, live polls, interactive quizzes, or by promoting rewards like discounts or merchandise to enhance the event’s cultural significance and impact.

DV LIVE teams worldwide support their media partners in maximizing the relevance and impact of campaigns with locally adapted interactivity solutions that address the unique cultural and linguistic specificities of each audience.

Localized Cultural Events & Religious Celebrations for 2025 on-air interactivity

3. Tap into the Emotional Power of Family Events to Boost Audience Engagement

Family-oriented events provide another great opportunity for medias to foster engagement through emotional connections. These events resonate with a broad audience, tapping into sentiments of love, care, and togetherness, making campaigns more relatable and impactful. By focusing on universal appeal, family-centric events strengthen emotional bonds while encouraging multi-generational participation, positioning media platforms as community-focused and relatable.

Key family moments for activation include seasonal vacations (summer, winter, spring), Back-to-School campaigns in September, and widely celebrated days like Mother’s Day, Father’s Day, Fête des Grands Mères, as well as Christmas, Valentine’s Day, and Halloween. Each of these moments offering opportunities to create engaging and emotionally charged campaigns.

Tailored campaigns can include contests inviting families to share personal stories, interactive games, and brand collaborations offering gift ideas or exclusive discounts. These initiatives enable seamless cross-channel integration across TV, radio, and digital platforms, maximizing reach and engagement while creating opportunities for premium features and sponsorships, boosting both interaction and revenue.

DV LIVE teams identify key opportunities for media to energize interactivity operations, designing impactful campaigns that enhance audience engagement and build long-term loyalty.

Emotional Power of Family Events to Boost Audience Engagement

4. Leverage High Consumer Interest During Product Launches & Major Retail Events

Product launches and major retail events generate high consumer interest and excitement, making them ideal for interactive campaigns that capture attention and encourage active participation. By leveraging the urgency of limited-time offers and exclusive promotions, media can tap into audience enthusiasm and drive quick actions, enhancing both engagement and revenue potential.

Black Friday and Cyber Monday are undeniably key moments to activate. Additionally, localized retail events such as January’s seasonal sales, end-of-season sales in June in France, as well as Ramadan and Eid shopping peaks offer excellent opportunities. Highly anticipated product launches, like the iPhone 17 release in fall 2025, are unmissable, providing ideal platforms for impactful and engaging interactive campaigns.

Tailored strategies can include quizzes, games, and interactive contests to showcase product features, along with rewards like discounts or exclusive merchandise tied to the product launch event and/or limited-time offers. These initiatives are particularly suited to seamlessly integrating across TV, radio, and digital platforms, delivering cohesive and cross-platform campaigns that maximize reach and audience engagement.

Product Launches & Major Retail Events for 2025 on-air interactivity

DV LIVE provides a comprehensive, end-to-end solution for audience monetization, from creation to monitoring. Its robust platform, designed to handle traffic peaks, ensures seamless multi-channel interactivity experiences through customizable tools, an intuitive user interface, and real-time data access. The DV LIVE global solution also includes marketing support as well as a seamless connection to the world’s leading telecom operators, enabling secure carrier billing payments for smooth and efficient transactions.

Trust and contact our globally localized experts to help you seize 2025’s opportunities with personalized and locally adapted interactivity campaigns, addressing the unique cultural and linguistic specificities of your audience.

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