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How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

For Telcos investing in Super Apps, the hardest question is rarely whether to build one. It is how to get users to download it and

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How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

For Telcos investing in Super Apps, the hardest question is rarely whether to build one. It is how to get users to download it and

How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

For Telcos investing in Super Apps, the hardest question is rarely whether to build one. It is how to get users to download it and use it. Because millions of downloads mean very little if users open the app once and never return. Subscription services go unused. Payment features sit...

The End of Two-Click Subscriptions? What Mobile Operators Need to Know About Chrome 154 and HTTPS

Starting in April 2026 for a large portion of users and becoming standard for everyone in October 2026, Chrome 154 will introduce a change that carries important implications for the mobile ecosystem. The browser will enable “Always Use Secure Connections” by default, prioritizing HTTPS and warning users before loading non-secure...

RCS, a Key Lever for Business Messaging and Enriched Omnichannel Brand Communication

RCS for Business is entering a new phase of global acceleration, reshaping business messaging with richer, native, and more interactive experiences. As adoption scales and performance benchmarks strengthen, brands are exploring multiple high value use cases across the customer journey. Discover how RCS is becoming a key lever for enriched...

Inside the Latin American Digital Ecosystem: A New Era for Payments, Distribution and Localization

Latin America is one of the most dynamic regions in the global digital economy: fast-growing, highly competitive and constantly evolving. For telecom operators and digital service providers, the opportunity is clear: a massive addressable audience, strong mobile adoption, and a digital-first consumer mindset. The challenge is just as clear: fragmented...

When Timing Drives Impact: 2026’s Key Moments for Audience Engagement and Monetization

In today’s competitive media landscape, aligning interactivity campaigns with culturally and socially significant moments is essential to drive audience engagement and monetization. Whether built around major global events that unite audiences at scale or local moments that deeply resonate within specific communities, well-timed activations can transform passive audiences into active...

A Vision for 2026: How Digital Payments, AI, and Local Execution Will Shape the Next Phase of Digital Monetization

As the digital ecosystem enters 2026, telecom operators, payment players, and digital service providers are navigating a landscape marked by accelerating innovation, shifting consumer behaviours, and growing regulatory complexity. From the rise of local payment methods to the operational impact of generative AI, the coming year is set to redefine...

RCS is no longer a future vision, it’s happening now: the 2025 comeback of rich messaging, paving the way for the next-generation messaging standard in 2026

2025 marked a turning point for RCS, with Apple’s adoption and global operator onboarding accelerating its rise as the new cornerstone of rich, interactive mobile communication. As RCS moves toward wider standardisation in 2026, this article explores why the channel is gaining traction, how it enhances user experiences, and what...

From Access to Impact: How Alternative Payment Methods Are Reshaping Financial Inclusion

As digital services, platforms, and content continue to scale globally, financial inclusion has become a defining challenge of the digital economy. Access to entertainment, education, information, and online commerce increasingly depends on the ability to pay digitally. Yet for a large share of the world’s population, traditional payment methods such...

The Telco Ecosystem in 2026: Five Trends Every Operator Should Track

As we close 2025, the telecommunications industry finds itself at a pivotal moment. Operators across the globe are transitioning from traditional connectivity providers to full-scale digital service enablers. New technologies, evolving consumer expectations, and the rapid expansion of digital ecosystems are reshaping the competitive environment faster than ever before. Throughout...

Top 3 Ways to Engage Your Audience During the Africa Cup of Nations

Major sporting events continue to be powerful audience drivers, and the Africa Cup of Nations (AFCON) 2025 once again confirms its position as one of the most engaging sporting events on the continent and beyond. For telecom operators, media companies and digital players, this competition represents a strategic opportunity to...

RCS is no longer a future vision, it’s happening now: the 2025 comeback of rich messaging, paving the way for the next-generation messaging standard in 2026

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Best Practices to make the Most of Carrier Billing During Euro 2020

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New York · USA (Addict Mobile)

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How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

Consult, Share, Like
Our Resources Consult, Share, Like
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How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

The End of Two-Click Subscriptions? What Mobile Operators Need to Know About Chrome 154 and HTTPS

RCS, a Key Lever for Business Messaging and Enriched Omnichannel Brand Communication

Inside the Latin American Digital Ecosystem: A New Era for Payments, Distribution and Localization

When Timing Drives Impact: 2026’s Key Moments for Audience Engagement and Monetization

A Vision for 2026: How Digital Payments, AI, and Local Execution Will Shape the Next Phase of Digital Monetization

RCS is no longer a future vision, it’s happening now: the 2025 comeback of rich messaging, paving the way for the next-generation messaging standard in 2026

From Access to Impact: How Alternative Payment Methods Are Reshaping Financial Inclusion

The Telco Ecosystem in 2026: Five Trends Every Operator Should Track

Top 3 Ways to Engage Your Audience During the Africa Cup of Nations

How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

The End of Two-Click Subscriptions? What Mobile Operators Need to Know About Chrome 154 and HTTPS

RCS, a Key Lever for Business Messaging and Enriched Omnichannel Brand Communication

Inside the Latin American Digital Ecosystem: A New Era for Payments, Distribution and Localization

When Timing Drives Impact: 2026’s Key Moments for Audience Engagement and Monetization

A Vision for 2026: How Digital Payments, AI, and Local Execution Will Shape the Next Phase of Digital Monetization

RCS is no longer a future vision, it’s happening now: the 2025 comeback of rich messaging, paving the way for the next-generation messaging standard in 2026

From Access to Impact: How Alternative Payment Methods Are Reshaping Financial Inclusion

The Telco Ecosystem in 2026: Five Trends Every Operator Should Track

Top 3 Ways to Engage Your Audience During the Africa Cup of Nations

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Best Practices to make the Most of Carrier Billing During Euro 2020

New York · USA (Addict Mobile)

Kinshasa · DRC

Mobile Payment

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How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

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How Can Performance Marketing Strategies Turn Your Super App into a Real Growth Engine?

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Best Practices to make the Most of Carrier Billing During Euro 2020

New York · USA (Addict Mobile)

Kinshasa · DRC

Mobile Payment

For Telcos

Corporate

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