As digital services multiply, users are looking for simpler access. Super apps, marketplaces and bundled offers are becoming the new gateways to digital experiences. For telecom operators, controlling this entry point is emerging as one of the most strategic opportunities in the digital economy.

As telecom operators continue to diversify beyond connectivity, digital services have become essential to creating differentiated customer experiences and driving long-term growth. While entertainment remains a key pillar of many operators’ value-added service strategies, education is emerging as another powerful opportunity.

The subscription economy has fuelled the rapid expansion of digital services. But as offers multiply, users are no longer struggling to access digital experiences, they are struggling to manage them. For telecom operators, this shift creates a new opportunity: simplifying access, structuring digital ecosystems, and restoring control to users.