A Robust Infrastructure
Data is gold, and unlocking its full potential starts with a strong infrastructure. Using Fivetran, we seamlessly connect to multiple data sources, including advertising platforms like Google Ads and Facebook Ads, as well as internal databases such as DV Pass.
All this information is stored in our AWS S3 Data Lake with Apache Iceberg, enabling flexible data structuring and querying. At the same time, Snowplow captures real-time analytics, providing a precise view of user journeys. This setup ensures a unified, scalable, and high-performance environment for processing massive data volumes.
Smart Data for Smarter Decision-Making
Collecting data is just the beginning—transforming it into actionable insights is what truly matters. With DBT and Snowflake, we create high-quality datasets tailored to each use case. This structured approach enables:
- Better decision-making – Instant access to relevant KPIs for informed business strategies.
- Predictive analytics – AI-driven models to forecast trends and identify optimization opportunities.
Our data team has developed over 1,200 Looks and 1,700 Views, helping partners fine-tune their services and maximize revenues.
Enhancing the Mobile Payment Ecosystem
Performance Optimization
Through data-driven analytics, we help optimize billing cycles, refine pricing strategies, and improve customer experiences. By segmenting data, we identify top-performing campaigns and engagement strategies.
Revenue Maximization
Data-driven insights help boost ROI, uncover new revenue streams, and optimize financial models. By providing granular analytics, we empower partners to drive sustainable growth.
Smart Journey: Boosting Engagement with Gamification
In today’s digital landscape, engagement is key. Smart Journey, our gamification-driven solution, transforms user interactions into rewarding experiences, enhancing retention, conversions, and brand loyalty. Smart Journey structures engagement into two key systems:
- Completion System – Users complete challenges to unlock milestones and earn rewards.
- Consumption System – Users gain points through actions and redeem them for perks like data packs or vouchers.
Powered by Snowplow for real-time event tracking and Snowbridge for seamless integration, Smart Journey ensures data-driven, personalized experiences that drive business impact:
- Higher Engagement – Turns passive users into active participants.
- Stronger Retention – Encourages continuous interaction with milestone-based incentives.
- Increased Conversions – Links engagement to valuable rewards.
- Personalized Experiences – Adapts challenges and rewards to user behavior.
Analysis & Visualization
Making data accessible and insightful is key. Our visualization tools—Tableau and Looker—enable:
- Comprehensive analytics – From executive dashboards to granular reports.
- Self-service insights – Business teams can explore data independently.
- Embedded analytics – Direct dashboard integration into our products.
- Flexible data sharing – Clients can integrate our insights into their own systems.
Data Exposure & Monetization
Data is more than an internal asset—it’s a strategic advantage we share with clients. We provide:
- Seamless data access – APIs and tailored data deliveries.
- Decision-making power – Real-time insights for optimized performance.
- Custom solutions – Dashboards, reports, and embedded analytics tailored to business needs.
Looking Ahead: The Future of Data
The role of data in mobile payments, marketing, and fraud prevention will continue to grow. At Digital Virgo, we remain committed to innovation, automation, and continuous improvement. Our mission is to help partners navigate an increasingly digital landscape with cutting-edge solutions that enhance performance, security, and profitability.
As we move forward, one thing is clear: data is not just a resource—it is the foundation of success in the Mobile Payment ecosystem.
