As part of the launch of the artist YUZMV ‘s new single, the DV Live France teams made a powerful solution for a targeted communication.
The goal is to create a closeness link between the artist and his subscribers through a playful device. Fans, thanks to a geographic number (cost of a local call), can have exclusive access to a 30-second excerpt of the artist’s new hit a few days before the official release date. With each call, the user leaves his mobile number.
A great success for Digital Virgo and “Play Two” teams. The artist’s followers described the concept as ingenious, original and impressive. Strong adjectives that demonstrate the effectiveness of the solution, and public interest it arouses.
A customizable solution for record labels
Targeting mainly record labels, the campaigns can be customized according to the needs of the artists (promotion, album reissue, private event, concert, showcase, contest game, etc.), their respective universes and the habits of their fans. It offers many benefits: low cost, opt-in and qualified database acquisition on all social media, targeted and personalized communication and also numerous opportunities to interact with the digital audience.
A tool to stand out!
In order to capture artists audiences attention, the interactivity solution gives the opportunity to create buzz on the web and animate communities on social media. An innovative approach that offers different communication levers such as SMS Push, vocal Push or animation solutions such as signings, votes and polls. The tool also makes it possible to monitor communication campaigns via traffic tracking dashboards. It generates statistics and offers free access to the opt-in databases (RGPD Compliant) with an exporting Data option.
Creation, support and technical assistance, we have thought of everything!
For the implementation of this new service, DV live team offers a complete marketing offer:
– Proposal of a device adapted to the needs of the artist and the objectives of the label
– Graphic and sound design
– Implementation of the appropriate solution (SMS, voice, digital)
– Traffic monitoring and analysis
– Recommendations for optimizing SMS & voice operations
Technical assistance available 7/7, 24/24.