DV TICKETING – Interview with Massimo Amaraschi, CTT Nord Sales Director

The transportations company shares with Digital Virgo its experience with the DV Ticketing solution. For several years now, it has enabled customers to purchase bus tickets via mobile payment in Livorno, Pisa and Prato.

Why did you choose to digitize bus tickets?

In an increasingly technological society, we thought that the world of local public transportations needed to offer a much easier and immediate way of buying tickets. Today, we all have a phone nearby with the ability to send an SMS at any time (regardless of the phone). With DV Ticketing, the buying process is simple and instant is the answer. This solution is suitable for those who want to take the bus but don’t have the time or the opportunity to go to a ticket office to buy their ticket. Within a few seconds, you can get a valid ticket and start your journey.

CTT Nord Group companies are among the first in Italy to adopt the DV Ticketing technology. After a few years of use, can you tell us what the customer feedback is?

In areas where the DV Ticketing solution is available, customers immediately appreciated this new purchasing method. Ticket sales in big cities are quite satisfactory. For smaller towns, the figures are smaller but we must consider that the service was set up quite recently.

Get more information on dvticketing.com

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