We are delighted to receive this award based on the success story with YouScribe. The combination of a payment model adapted to African realities, the integration of local premium content and digital marketing campaigns, have been essential in making YouScribe a reference reading service on the continent.” Renaud Ganascia, Sales & Strategic Alliance Director Africa @ Digital Virgo
Mobile Payment Category Winner
This category recognizes the best Mobile Payment solution which enables a frictionless payment experience for users.
By deploying a payment at the center strategy, we succeeded in facilitating the access to the service as well as maximizing revenue for YouScribe.
Digital Virgo has been awarded in this category for the internationalization and development of YouScribe in Africa – a continent with low banking penetration, high smartphone penetration and low traditional book distribution, via a payment strategy adapted to local realities.
Special Jury Prize Winner
Apart from 20 categories, Les Mobiles d’Or included 2 special prizes. One of them is the Special Jury Prize which celebrates the best success cases participating in this edition.
Digital Virgo has been recognized with this award thanks to the great results already achieved with YouScribe:
- 10 African countries already launched
- 150 local publishers integrated into YouScribe library
- +650 000 subscribers
And more to come in 2022…
To learn more about our partnerships, consult our Website
