“We are delighted to receive this award based on the success story with our major partner Molotov. The successful launch of the streaming service in Africa is based on two essential elements: a payment method adapted to African realities and a service that is culturally and technically adapted to local specificities. These two elements are essential to a successful mobile payment strategy.” Vincent Taradel, CMO at Digital Virgo
Winner in the Mobile Payment Category
This category recognizes the best Mobile Payment solution which enables a frictionless payment experience for users.
Digital Virgo has been awarded in this category for the deployment of a payment in the center strategy to expand the streaming service in Africa – a continent with low credit card penetration and high smartphone ownership.
By integrating Direct Carrier Billing, we succeeded in facilitating the access to the service as well as maximizing revenue streams for Molotov.
Recognized with the Special Jury Prize
Apart from 20 categories, Les Mobiles d’Or included 3 special prizes. One of them is the Special Jury Prize which celebrates the best success cases participating in this edition.
Digital Virgo has been recognized with this award thanks to the great results already achieved in the Molotov’s expansion in Africa.
In less than three months after the launching in Ivory Coast and Senegal, we have reached over 100k subscriptions. In addition, we are planning to launch the streaming service in 5 new countries in 2021. Very soon… Cameroon!
About Les Mobiles d’Or
Organized by Les Cas d’Or and the Mobile Marketing Association, Les Mobiles d’Or celebrates success cases focused on Advertising, Marketing and Mobile Commerce.
These awards recognize the companies, advertisers, agencies, publishers, operators, technical solution providers and experts who have accompanied the mobile evolution and who are now developing best practices.
Discover more at www.mobilesdor.com