The video presented for this competition revealed the results of the campaigns conducted with Bodeboca, the leading wine retailer in Spain and a brand of the Pernod Ricard Group. Thanks to a long-standing partnership, Addict Mobile and Bodeboca were adapting to this particular sanitary period.
As local delivery of products drastically jumped during this period, the challenge was to maintain performance while increasing volumes, adjusting levers and adapting messages and creatives to this change in behavior. And it was a successful strategy :
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