Five Advantages of our Modern Data Stack Infrastructure

In this article, you will find out how Digital Virgo organizes its more than 100 billion lines of Data collected to drive the performance of its Payment, Monetization and Marketing activities. Discover the advantages of the Modern Data Stack infrastructure created combining Fivetran, Snowflake & Looker.
Advantages of a modern data stack infrastructure visual

A Company Based on Data

Digital Virgo’s Data World is made of more than 100 Billion lines of Data coming from 35 000 marketing campaigns, 100 millions € of media buying, more than 1000 advertising accounts, 5 billion transactions and 12 billion interactions with end users every year.  

It is essential to organize this Data to support our Teams optimizing our Payment, Monetization and Marketing expertises. To implement this Modern Data Stack infrastructure we chose to work with three major experts : Fivetran, Snowflake and Looker

5 Advantages of our Modern Data Stack

Fivetran, Snowflake and Looker proposed a new modern data stack infrastructure providing Digital Virgo’s Teams with 5 main advantages:

  1. It facilitates the share of data among different Teams & Companies.

  1. It allows each branch of Digital Virgo to access to the same datasets providing a “single source of truth” among the Group.

  1. It enables our Marketing, Social Media and Product Teams to access all data in order to drive the performance.

  1. It provides precise data on our numerous advertising sources, giving a feedback from more than 35 000 ads in two central places: Tableau for quick BI, Looker for real time and self-service exploration.

  1. It opens new ways to improve our acquisition and marketing strategies and gives us the opportunity to decode new functionalities of the ads.

More about Digital Virgo’s Super Data Stack

For our Spanish speakers’ audience: If you want to find out more about Digital Virgo’s new Data Stack, sign up for a webinar on 2th of July at 10h with Luis Vicedo, our CTO, and Lucas Díaz, Analytics Manager for South Europe and Latam and ask them your questions! 

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