Country focus: The digital ecosystem in the United Arab Emirates
The United Arab Emirates (UAE) is rapidly becoming a powerhouse in digital payment services and a key provider of premium digital content in MENA. Harnessing the increasing rate of mobile devices’ penetration, the exponential growth of the digital payments ecosystem and the booming interest in premium content, telecom operators and merchants in the region find great opportunities to boost their revenues and attract users, hungry to stay current from gaming to VOD.
May 18, 2023