On the occasion of Telecoms World Middle East in Dubai, our team sat down with Dizlee’s (Zain Group) General Manager, Chadi Alid, to know more about the role of telcos in the digital ecosystem of the Middle East and North Africa, how can carriers adapt their offer to the current customers’ needs and the importance of partnering with the right companies to fulfil the goals.
In the context of a strong digital transformation in MENA, The Madinat Jumeirah in Dubai hosted a new edition of Telecoms World Middle East during May 30th and 31st. The event gathered telecom operators, merchants and other key players of the technological industry under the same roof to address the current situation and future steps of the unstoppable digitization in the region. Our team took the opportunity to showcase our offer and enhance the opportunities to democratize the access to digital content and achieve financial inclusion.
The United Arab Emirates (UAE) is rapidly becoming a powerhouse in digital payment services and a key provider of premium digital content in MENA. Harnessing the increasing rate of mobile devices’ penetration, the exponential growth of the digital payments ecosystem and the booming interest in premium content, telecom operators and merchants in the region find great opportunities to boost their revenues and attract users, hungry to stay current from gaming to VOD.
