The 4 Ways to Retain Audience Engagement During Summer
During summer, radio stations and TV channels face challenges in maintaining audience engagement as routines change and outdoor activities take center stage. With the excitement of the 2024 Paris Olympics, unique engagement opportunities arise. By creating seasonal content across all channels, participating in community events, and offering exclusive promotions and rewards, you can captivate and retain your audience. In this article, we outline effective strategies to build audience loyalty over the summer, leveraging the 2024 Paris Olympic Games.