When the moment is big, make the audience interaction bigger When the moment is big, make the audience interaction bigger

To boost engagement during the UEFA Champions League Final, Digital Virgo activated DV LIVE on M6, turning 8.67 million viewers into participants through SMS games and a €100,000 prize draw. A second activation in Abidjan brought the same interactive experience to local audiences.

On Saturday, May 31st, all eyes were on the UEFA Champions League Final – one of the most watched events of the year. On French TV channel M6, 8.67 million viewers tuned in live. And while PSG made history, the audience had their own challenge… with €100,000 at stake!

Through DV LIVE, our engagement platform, Digital Virgo powered a large-scale on-air interactivity campaign during the final broadcast.

📲 3 live SMS games

🏆 1 grand prize draw after the final whistle

📺 Millions of viewers turned into live participants

And that’s not all. The excitement of the final extended far beyond European borders. In Abidjan, a second DV LIVE operation was launched, giving Ivorian fans the chance to win 500,000 FCFA through SMS voting. Same energy, same passion – tailored to the local audience.

Once again, we proved that major sporting events are more than just entertainment – they’re high-potential moments to create real-time interaction and drive massive audience engagement.

Why did it work so well?

🎯 The Champions League Final brought people together around a shared, emotional experience

📱 The campaign drove second-screen usage and multi-platform engagement

💥 The context was perfect for impactful monetization and audience conversion

DV LIVE is Digital Virgo’s multi-channel engagement platform, designed to help media transform live broadcasts into interactive experiences at scale. From games and polls to dedications and prize draws, DV LIVE helps create deeper connections and real value for both media and their audiences.

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