Romania: A Fast-Moving Digital Market Full of Opportunity
Romania is emerging as a high-potential market for digital services, driven by rapid advancements in connectivity and a growing appetite for online content. According to the latest Data Reportal figures for 2025, the country now counts over 25.3 million mobile connections and 17.8 million internet users. Mobile penetration has reached an impressive 133%, while internet penetration stands at 94%, and broadband access covers 98% of the population. On top of this, 5G coverage now spans 77%, with a 25% year-over-year growth in 5G subscriptions (latest figures observed – 2023 to 2024), further accelerating the country’s digital maturity.
This robust infrastructure is fueling growing demand for mobile-first services across various content verticals.
- The mobile gaming segment, for instance, continues its upward trajectory, with revenues expected to reach $147.99 million in 2025, and projected to exceed $200 million by 2029.
- The e-learning market is also expanding rapidly, with education app revenues growing significantly and consistently year over year (e.g. +34% between 2022 and 2023, according to Data.ai), highlighting strong user engagement with accessible digital learning tools.
- Meanwhile, digital communication is deeply embedded in everyday usage, with 95% of Romanian internet users regularly engaging with messaging and chat platforms—confirming the strong potential for conversational services.
A Full-Stack Suite of Content Monetization Solutions Powered by a Cutting-Edge Technical Infrastructure, Integrated into the Orange Romania Ecosystem
The launch of three flagship services in this promising market marks a key step in connecting major industry players across multiple content verticals to the Orange Romania ecosystem. Following the successful rollout of Fuze Forge, our premium gaming OTT platform, we recently introduced Busuu, the award-winning language learning app—tapping into Romania’s strong appetite for e-learning platforms.
This new opening represents a valuable opportunity to deploy Digital Virgo’s Direct Carrier Billing solutions, while also leveraging our full suite of audience monetization and content distribution services to support Orange Romania deployment.
Digital Virgo’s full-stack solutions ecosystem is powered by solid IT expertise and anchored in a 360° best-in-class technical infrastructure. Designed to meet the complex and evolving needs of both telcos and merchants, our ecosystem connects content creators and telecom operators through an integrated set of platforms—covering every layer from secure payment systems to customer support.
Managed by a dedicated team of 200+ IT experts, this infrastructure ensures seamless interoperability between telecom operators and merchants through:
- Secure, high-performance carrier billing APIs
- Advanced user acquisition and advertising tools
- Scalable content monetization platforms
- Real-time data analytics to boost engagement and retention
- AI-powered systems for automation, fraud prevention, and user personalized experiences
- Robust self-care modules to build trust and satisfaction
This tech-driven approach lies at the core of Digital Virgo’s strategy, empowering operators such as Orange Romania and content providers with future-proof, high-performance platforms built to drive scalable and sustainable growth in the mobile and telecom ecosystem.
Strengthening a Long-Term Partnership with Orange — and Looking Ahead
Following the successful rollout of Direct Carrier Billing (DCB) services in Romania, Poland, and Slovakia, these latest service deployments reflect Digital Virgo’s ongoing commitment to delivering innovative digital services in close collaboration with leading operators such as Orange, a long-standing partner across multiple markets. We are proud to keep expanding this collaboration, built on the renewed and long-standing trust of a key telecom operator, while strengthening our presence in strategic regions where the group continues to grow its footprint.
Looking ahead, our focus is on further reinforcing our ecosystem for upcoming deployments with Orange—continuing to empower the operator with tailored, secure, and high-performance platforms designed to drive growth, engagement, and innovation across the mobile and telecom landscape. The same ambition drives the expansion of our full suite of Audience & Content Monetization Services, as we plug in new services across additional verticals and develop innovative monetization models adapted to the evolving needs of both operators and merchants.
Romania is just one step in a broader journey. By combining deep telecom expertise with cutting-edge technology, we remain committed to building impactful, future-ready digital ecosystems in partnership with major telecom players.
About Orange Romania
Orange Romania is part of the Orange Group, one of the largest global telecommunications operators that connects hundreds of millions of customers worldwide. With over 11 million local customers and an annual turnover exceeding 1.5 billion euros, Orange Romania connects 1 in 2 Romanians and offers an extensive range of communication solutions for both individual and corporate customers, from basic connectivity services to complete mobile, fixed internet, TV packages, and complex IT&C solutions through Orange Business. Since its presence on the local market, Orange accounts investments of 4.5bn euros in Romania.
