Digital Virgo and Movistar are launching a new gaming platform that will be available in Mexico, with the aim of revolutionising the videogame ecosystem in the country. This Gaming Hub has been designed specifically for gamers of all platforms and includes various modules, each focused on different profiles of gamers: from those who enjoy mobile games to eSports fans, as well as a section with freemium content.
“At Digital Virgo we are very excited to continue innovating in the Gaming category, a sector in constant growth in the mobile world. Together with our partner Movistar, we are confident that this new offer will complement and boost consumption among its users”
Edgar Lomelí, Country Manager Digital Virgo Mexico.
Movistar Gaming Hub Features and Benefits
Access to the platform, depending on the subscription plan chosen, provides users with the following benefits:
Freemium Area:
- Editorial content: Movistar Gaming Hub has its own daily updated news section created by an editorial team of experts in all areas of video games: New releases, eSports and much more. It also features pro videos and interviews with youtubers and gamers.
For Movistar Customers
- Free trial: Possibility to try the gaming pass module totally free for a period of 3 days.
- Monthly premium game: For one month you can try a premium mobile game for free from exclusive publishers such as Ubisoft, Marvel or Playdigious.
- Mobile Arcade Room Lite: A mini mobile gaming site with a selection of more than 100 games to enjoy for free every month.
Premium Section (Exclusively for users with subscription)
- Mobile Arcade Room Premium: +150 mobile games with premium licences for unlimited play.
- Unlimited PC: +70 PC titles in unlimited model to play from day one on PC or laptop. This catalogue includes games for all types of gamers: family, casual and hardcore with genres such as ARPG, simulation, sports, children’s, arcade and much more.
- Esports Academy: Content in the form of video tips created by real professionals in the eSports industry.
In addition, under a monthly subscription plan, users will be able to access exclusive and unlimited games, premium content and the platforms that comprise it.
The Gaming Market in Mexico
Movistar Gaming Hub is born in the context of a huge growth of the sector in Mexico. The video game market in the country is experiencing a huge increase in popularity, with a growing number of players and an increasing demand for content in this segment, which is growing by leaps and bounds in a country with great potential.
Latin America, as a region, has also experienced significant growth in the video game market in recent years, surpassing 260 million players by 2022 and generating almost $6 billion in revenues. Mexico, in particular, led consumption in the region with 53.5% in 2022 (Statista).
In 2025, the video games market in the country is projected to reach a revenue of over 4.5 billion US Dollars with a CAGR 2025-2029 of 7.21%. By 2029, the number of video games users in the country is expected to reach 76.9 million users, reaching a penetration rate that will grow from 52.4% in 2025 to 57.5% in 2029 (Statista).
