Monthly Rewards for Top Performers
Each month, subscribers can join challenges directly on the Ethioarena platform. By completing tasks or reaching specific milestones, they earn points and climb the leaderboard.
The top performers are announced at the end of the month and receive tangible rewards, encouraging continuous participation and loyalty.



Pictures from recent rewards
Turning Use into an Interactive Experience
Gamification goes beyond entertainment; it’s about integrating game-inspired mechanics such as personalized challenges, point systems, leaderboards, and badges to drive engagement.
Through these elements, Ethioarena subscribers become active participants: they can track their progress, compete with others, unlock rewards, and reach new milestones. This transforms a passive viewing experience into a dynamic and motivating journey, where interaction and achievement foster lasting interest.
The Result: Stronger Retention and Long-Term Value
For EthioTelecom and Digital Virgo, the formula is clear: gamification + rewards = stronger engagement and loyalty. By making every interaction fun, rewarding, and meaningful, Ethioarena becomes more than just a service, it evolves into an ecosystem where subscribers feel recognized and valued.
This approach encourages consistent participation, reduces churn, and builds long-term retention.


