A simple quiz and SMS-based participation
To take part, viewers are invited to participate in an interactive quiz and enter the competition by sending the keyword TRACE via SMS to the short code corresponding to their country and mobile operator:
- Cameroon: send TRACE to 8139
- Côte d’Ivoire
• Orange: send TRACE to 7776
• MTN: send TRACE to 475
Each valid entry gives participants the chance to win a unique cultural experience, including travel for two and access to one of the region’s most anticipated music and culture festivals.
Leveraging interactivity to drive audience engagement
This initiative reflects the growing role of interactive formats such as SMS and quiz-based mechanics in today’s media ecosystem. By encouraging real-time participation, these solutions transform viewers into active participants, strengthen engagement, and foster deeper connections between media brands and their audiences. Interactive campaigns like this one continue to demonstrate their effectiveness in maximizing audience involvement while enhancing the overall media experience.
Those Interactive formats such as SMS quizzes have proven to be powerful tools for maximizing engagement, driving loyalty, and enhancing the overall viewing experience. For broadcasters and content partners, they also represent an effective way to align entertainment, audience interaction and monetization strategies.
