Digital Virgo brings together carriers and telecom professionals at Google’s French headquarters in Paris

Last week, Digital Virgo brought together its partners including Telecom Operators and Mobile Marketing professionals at Google France for an event dedicated to digital advertising.

This was an opportunity to discuss with the teams from Orange, SFR, Bouygues Telecom, AFMM and Geste the methods used to manage the Group’s acquisition campaigns and in particular:

  • media buying at Digital Virgo using Google advertising solutions
  • best practices to ensure the quality of inventory, guarantee user safety and fight against fraud

These topics represent a central focus for telecom professionals to which Digital Virgo responds by rolling out dedicated solutions: DV ADTECH and ADDICT.

This was a special moment for everyone with a visit to the Google Cultural Institute to top it all off !


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