This was an opportunity to discuss with the teams from Orange, SFR, Bouygues Telecom, AFMM and Geste the methods used to manage the Group’s acquisition campaigns and in particular:
- media buying at Digital Virgo using Google advertising solutions
- best practices to ensure the quality of inventory, guarantee user safety and fight against fraud
These topics represent a central focus for telecom professionals to which Digital Virgo responds by rolling out dedicated solutions: DV ADTECH and ADDICT.
This was a special moment for everyone with a visit to the Google Cultural Institute to top it all off !