🔄 Last update on August, 20th 2025
A New Era of Gaming Content
The world of gaming content has entered a new phase—driven not just by platforms and creators, but by the growing influence of professional eSports teams. As the popularity of eSports and gaming platforms continues to rise, telcos and content providers are increasingly partnering with teams to produce expert, multiformat content that resonates with highly engaged audiences.
From gameplay tutorials to masterclasses and exclusive behind-the-scenes access, these collaborations are shaping the future of gaming content—and unlocking new engagement and monetization opportunities in the process.
Why Partnerships with eSports Teams Drive Value
For telcos and digital platforms, partnerships with eSports teams offer a direct line to credibility and community. Teams bring content expertise, access to engaged audiences, and the ability to produce native, authentic content across channels.
“Having long term partnerships, like the one with Digital Virgo, means a lot to an eSports team like us. It demonstrates that we have been able to capitalize some of our strongest assets, like gaming knowledge and content production. It gives stability to the company and brings new challenges”.
Alicia Morote Olivier, COO at Team Queso
These collaborations often unlock exclusive content like masterclasses, tutorials, and behind- the-scenes footage. For platforms, this helps differentiate their offering. For eSports teams, it expands reach and provides additional monetization through visibility, audience development, and brand activations.
“Partnerships increases brand awareness for the team and players. It helps in growing our followers and generate revenue, much needed these days for eSports teams”.
Lalit Vase, Founder & CEO at NASR Esports
Reaching the Community: Engagement Where It Matters
One of the biggest advantages of working with eSports teams is their built-in ability to engage gaming communities where they already live—on platforms like YouTube, Twitch, Discord, and social media. These teams speak the same language as their fans, making their content relatable, trusted, and highly effective.
“Gaming platforms host gaming communities who are our main target for our communication campaigns. If an eSports team wants to generate the best possible engagement with those communities, it has to reach the place where they use to hang out and spread the messages in their own language”.
Alicia Morote Olivier, COO at Team Queso
By partnering with these teams, brands and platforms can build deeper relationships with players, shift from transactional messaging to authentic interaction, and reinforce their position in the gaming ecosystem.
Masterclasses, Tutorials, and Exclusive Access: The Content Fans Want
Modern gamers aren’t just playing—they’re watching, learning, and engaging with content to improve their skills. eSports teams are meeting this demand by creating high-quality, educational content across levels and genres.
From expert-led tutorials to real-time masterclasses, this content not only entertains—it educates. Fans are eager for insights directly from their favourite players and teams, and these content formats create a sense of closeness, loyalty, and shared experience.
“Our partnership with Digital Virgo enables us to showcase our eSports expertise, our performance as a club but also our production skills both in France and internationally. A sports club could simply not exist without partners, and Digital Virgo’s support has helped us grow over the years and become one of the leading teams in France, we could not be more thankful”.
David Laniel, President at Gameward
The Future of Content: What’s Next for eSports Teams?
The future of content creation in gaming is interactive, personality-driven, and community-first —and eSports teams are leading the charge. As audiences crave authenticity and platforms compete for attention, the role of teams will only become more important.
Expect to see more immersive formats, co-created content, and platform partnerships as teams continue to innovate and diversify. Whether it’s short-form mobile video, live-streamed events, or interactive tutorials, eSports teams are set to play a central role in how gaming content is produced, consumed, and monetized.
A Win-Win for Platforms, Telcos, and Fans
eSports teams bring unmatched credibility, creativity, and audience engagement to the world of content creation. For telcos and digital platforms, partnering with these teams means delivering premium, native content that resonates—and drives growth.
Are you looking to elevate your gaming content strategy through eSports partnerships? Get in touch with our experts to discover how Digital Virgo can help you unlock new revenue opportunities and deliver real value to gamers worldwide.
