On this occasion, Oui Bus, Groupe L’Express, Meetic and Dr. Pierre Ricaud shared their experiences and best practices in mobile acquisition. Among the discussed topics were:
- Implementing an efficient mobile marketing strategy on Snapchat (campaign optimization, creative approach …)
- Detecting and fighting against fraud
- Managing mobile marketing campaigns tracking on Apps
- Best practices on remarketing techniques for the web mobile
A convivial moment of sharing and learning that was greatly appreciated by all of our partners in attendance !