Through a text-to-win SMS contest, viewers can win two tickets to attend the “To be Urban” concert scheduled for April 19 in Bobigny and an exclusive meeting with the artists.
The interactivity mechanism is simple for the viewer who can participate via SMS by sending the keyword “URBAN” to 7 17 18 and then answer the question.
The contest is also promoted in television via commercials on Trace Urban and on all the TV music channel’s social media to ensure the operation a better visibility.
