As part of its “Road to Russia” operation, Coca-Cola Morocco is giving away 200 all-inclusive tickets to attend one of Morocco’s World Cup matches. To participate, consumers must send a unique code by SMS (to 5018) located under the caps and tabs of Coca-ColaTM cans.

Digital Virgo provides unique code generation and the technical platform for receiving and managing these codes. The operation will end on May 31st in Morocco.

With this interactivity operation, Digital Virgo offers a powerful customer acquisition and retention solution. It guarantees its partner an increase in sales, notoriety and a better understanding of its consumers’ habits.