Digital Virgo Brings a New Entertainment Format to Morocco
Digital Virgo is expanding its premium entertainment portfolio with the launch of Hekaya, a new mobile platform dedicated to short dramas and the first service in Morocco to place exclusive local short-form videos productions at the heart of its catalogue.
Designed for mobile-first consumption, Hekaya introduces a new way to experience fiction through immersive vertical episodes lasting less than two minutes. Fast-paced, engaging and easy to consume, the platform responds to the growing popularity of short-form video while delivering stories rooted in Moroccan culture.
Developed in partnership with Moroccan producer Mehdi Chougrad, the service combines original Moroccan productions with a curated selection of international short dramas, creating a unique entertainment destination for local audiences.
Exclusive Moroccan Originals at the Heart of the Experience
With Hekaya Shorts, Digital Virgo has chosen to make exclusive Moroccan Originals the flagship content of the platform.
Rather than relying primarily on licensed content, Digital Virgo has invested in original productions created specifically for Hekaya. Produced in Darija and inspired by Moroccan culture,
these exclusive series explore themes that resonate with local audiences, including romance, family relationships, suspense, betrayal, revenge and everyday emotions.
These productions are more than exclusive content ; they define the identity of the platform and showcase Digital Virgo’s ambition to support the development of local creative industries through premium digital entertainment.
At launch, the catalogue already includes 19 series representing more than 800 episodes, including six exclusive Moroccan productions in Darija, with new Originals set to expand the library over time.
A Mobile-First Experience Designed for Modern Audiences
Digital Virgo has designed Hekaya around the viewing habits of today’s mobile users.
The platform delivers a fully vertical viewing experience with intuitive swipe navigation, allowing audiences to move seamlessly from one episode to the next. Discovery features, personalised watchlists, multilingual subtitles and a streamlined interface make it easy to access content in just a few taps.
To further strengthen engagement, Digital Virgo has also integrated gamification features into the platform, enabling users to complete daily missions, earn rewards and unlock premium content as they watch.
The result is an entertainment experience designed to fit naturally into everyday moments, whether during a commute, a coffee break or a few spare minutes throughout the day.
Combining Local Stories with Global Entertainment
While Moroccan Originals remain the cornerstone of the platform, Digital Virgo has also curated a catalogue of successful international short dramas to broaden the viewing experience.
This combination allows audiences to discover globally popular storytelling formats while ensuring that locally produced series remain at the forefront of the service. By balancing original Moroccan productions with international content, Digital Virgo offers viewers both cultural proximity and a wider diversity of stories.
Strengthening Morocco’s Digital Entertainment Ecosystem
The launch of Hekaya reflects Digital Virgo’s broader ambition to develop digital entertainment services that are both locally relevant and globally competitive.
By investing in original Moroccan productions instead of simply distributing existing catalogues, Digital Virgo is helping create new opportunities for local writers, producers and creative talent while delivering stories that genuinely reflect Moroccan language, culture and everyday life.
As short-form entertainment continues to reshape content consumption around the world, Digital Virgo positions Hekaya as Morocco’s reference platform for premium mobile short dramas, where locally produced Originals take centre stage.
