Yumami by Oukla: Reinventing Everyday Cooking with AI Yumami by Oukla: Reinventing Everyday Cooking with AI

As part of its continuous innovation journey, Oukla is evolving into Yumami, a fully reimagined culinary web app designed to transform the way people cook every day. More than a simple refresh, this rebranding introduces a new identity, an enhanced user experience, and a powerful suite of AI-driven features that position Yumami as a true virtual personal chef. Launched during Ramadan 2026, Yumami arrives at the perfect moment to support users in planning, creating, and enjoying their meals with ease and confidence.

A Smarter Way to Cook

At the heart of Yumami lies artificial intelligence. The platform leverages AI to deliver personalized culinary experiences tailored to each user’s tastes, dietary restrictions, and cooking level.

AI-Powered Recipe Generation

Yumami adapts to each user, ensuring relevant, practical, and inspiring suggestions every time.

  • Personalized recipes based on individual preferences and dietary needs
  • Recipe from a photo: Snap a picture of a dish and instantly receive the full structured recipe
  • Recipe extraction from a link: Paste a recipe URL and Yumami automatically formats and organizes it

Intelligent Fridge Management

Yumami goes beyond recipes by helping users better manage their kitchen inventory:

  • Automatic inventory via photo recognition
  • Receipt scanning to instantly add purchased items
  • Expiration alerts to reduce food waste
  • Recipe suggestions based only on available ingredients

By connecting what users have at home with what they can cook, Yumami simplifies decision-making and promotes smarter consumption.

Seamless Meal Planning

Planning meals becomes effortless with Yumami’s integrated weekly calendar:

  • Weekly planning for breakfast, lunch, and dinner
  • AI-generated balanced menu suggestions
  • Automatic grocery list generation in one click

This feature is particularly valuable during busy periods when organization and time management are key.

Smart Shopping Lists

Yumami automatically detects missing ingredients by comparing saved recipes with fridge inventory. Users can:

  • Generate lists instantly
  • Track purchases in real time
  • Ensure nothing is forgotten

Advanced Nutritional Analysis

Health-conscious users benefit from detailed nutritional insights:

  • Full macro breakdown (calories, protein, carbs, fats)
  • Photo-based nutritional analysis
  • Health scoring for meals
  • Long-term consumption tracking
  • Personalized dietary recommendations

Yumami empowers users to make informed decisions about their nutrition without adding complexity.

Compare, Decide, Cook

With the recipe comparison tool, users can analyze up to four recipes side by side.

The AI highlights differences in nutrition, preparation time, and difficulty level, helping users choose the best option according to their priorities.

A Rich Culinary Ecosystem

Yumami integrates multiple content formats to create a comprehensive culinary hub:

Written Recipe Library

  • DV Library: Access a vast collection of professionally crafted recipes
  • Discovery Feed: Explore recipes shared by the community
  • My Recipes: Find all your personal creations in one place
  • Favorite Recipes: Save your preferred recipes for easy access
  • Categories: Starters, main courses, desserts, drinks, snacks

Video Content

  • Cooking Videos: Access a library of video tutorials and live cooking shows

This combination of AI-driven personalization and community-driven discovery enhances engagement and inspires creativity.

Cooking Tools & Personalization

Yumami includes practical tools such as:

  • Temperature guides for over 30 food items
  • Ingredient substitution guides
  • Step-by-step cooking mode with integrated timers

Users can also configure dietary restrictions, favorite cuisines, and preferred difficulty levels, all automatically integrated into AI recommendations.

Gamification for Engagement

To make the experience more interactive and rewarding, Yumami introduces:

  • A points system for actions (creating, cooking, analyzing)
  • Five progression levels:
    • Culinary Beginner
    • Amateur Chef
    • Confirmed Chef
    • Culinary Expert
    • Master Chef
  • Visual badges and celebration animations
  • Cooking streaks with bonus rewards
  • Personal activity statistics

This approach strengthens engagement and encourages consistent use.

Designed for a Modern Digital Experience

Yumami is built as a Progressive Web App (PWA), offering a seamless experience across devices:

  • Personalized onboarding
  • Modern, intuitive interface
  • Optimized navigation (desktop and mobile)
  • Smart notifications for expirations and updates

The new design reflects the ambition behind the rebranding: a clean, intuitive, and everyday-friendly culinary assistant.

Integrated Credit System

Yumami operates on a simple credit-based system: 1 credit = 1 MAD. Credits are available in various packages, with bonus credits on the first purchase, and are renewed proportionally with each rebill.

A New Chapter for Oukla

The transition from Oukla to Yumami represents more than a name change. It reflects a strategic shift toward AI-driven personalization, intelligent kitchen management, and enhanced user engagement.

With this relaunch, Yumami becomes a comprehensive culinary companion, empowering users to cook smarter, reduce waste, improve nutrition, and rediscover the joy of everyday cooking.

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