On Saturday, May 31st, all eyes were on the UEFA Champions League Final – one of the most watched events of the year. On French TV channel M6, 8.67 million viewers tuned in live. And while PSG made history, the audience had their own challenge… with €100,000 at stake!
Through DV LIVE, our engagement platform, Digital Virgo powered a large-scale on-air interactivity campaign during the final broadcast.
📲 3 live SMS games
🏆 1 grand prize draw after the final whistle
📺 Millions of viewers turned into live participants
And that’s not all. The excitement of the final extended far beyond European borders. In Abidjan, a second DV LIVE operation was launched, giving Ivorian fans the chance to win 500,000 FCFA through SMS voting. Same energy, same passion – tailored to the local audience.
Once again, we proved that major sporting events are more than just entertainment – they’re high-potential moments to create real-time interaction and drive massive audience engagement.
Why did it work so well?
🎯 The Champions League Final brought people together around a shared, emotional experience
📱 The campaign drove second-screen usage and multi-platform engagement
💥 The context was perfect for impactful monetization and audience conversion
DV LIVE is Digital Virgo’s multi-channel engagement platform, designed to help media transform live broadcasts into interactive experiences at scale. From games and polls to dedications and prize draws, DV LIVE helps create deeper connections and real value for both media and their audiences.
