Partnership with Pray.com – An interview with Michael Lynn

On the occasion of Digital Virgo’s recent partnership with U.S. based company Pray.com, we sat down with Michael Lynn, co-founder and CFO, to understand the key points of this collaboration. From localization and the understanding of alternative payment methods to connection to carriers and internationalization. Having launched already regions like Africa and with plans to expand business in Latin America and Europe, the future of this association is more than exciting.
Picture of Michael Lynn, founder and CFO of Pray.com

What is Pray.com?

Pray.com is the world’s #1 app for daily prayer and faith-based media content, driven by a mission to grow faith and cultivate community. It’s a mental health solution that gives people the chance, through its mobile app, to make prayer a priority with daily devotionals, hear the Bible come to life with original content, and fall asleep to Bedtime Bible stories narrated by inspirational celebrities.

Michael Lynn, co-founder of Pray.com and Chief Financial Officer of the company explains the mission, vision and goal of the company.

The process of going international

“Distributing your app globally is difficult”, states Michael Lynn. “Localization is critical”, he continues. Every market has its own currencies, preferred payment methods and specificities. This is one of the main reasons why Pray.com has partnered with Digital Virgo, to take advantage of the experience and knowledge the company has in distributing premium content in regions like Africa or Latin America.

Connecting to carriers worldwide

Offering customers different payment methods considering their preferences and habits can make a real difference when distributing content. For Pray.com, partnering with Digital Virgo means that connecting to carriers all over the world is a seamless and fast process. The command and expertise of having integrated merchants with telecom operators in many different regions makes the path frictionless, enabling consumers to access content in a very easy and secure way.

Get in touch with our experts and learn more about how Direct Carrier Billing and other alternative payment methods can help your company reach new clients, engage customers, open up business opportunities at an international level and boost your revenue. Expanding operations to new territories can be a challenge, but having the right partners, with knowledge and experience, on board will make the process easier.

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