On-air interactivity powered by RCS: innovating together with our media partners
Digital Virgo and its long-standing media partner, French TV channel M6, have recently deployed an on-air interactive experience powered by RCS for Business during the weekly TV show Turbo. Built around a quiz-based mechanic, the activation gave audiences the chance to win €80,000 through a prize draw, while engaging them in a visual-rich, native, and fluid messaging experience via an RCS push.
This initiative perfectly illustrates how RCS can extend on-air moments into rich, interactive mobile experiences, creating a seamless bridge between live content and digital engagement. Digital Virgo is proud to empower media partners to engage and monetize audiences through RCS innovation, deploying the latest RCS for Business capabilities alongside Groupe M6 to support next-generation on-air interactivity campaigns.
Empowering our media partners to engage audiences through RCS innovation
Over the past year, RCS for Business has reached a major turning point, emerging as a powerful channel for rich, native, and measurable audience interactions, and opening new opportunities for premium engagement and conversion in brand and media communication. At Digital Virgo, we are dedicated to supporting all our partners in leveraging the full potential of RCS for Business, particularly through content premiumization and conversion-driven interaction models.
RCS as a catalyst for next-generation live digital interactive experiences
RCS for Business has strong potential to become a key driver of premium audience engagement and monetization for media partners, thanks to richer content formats, more immersive interactions, and strong conversion perspectives. By combining native messaging, performance measurement, and trusted environments, RCS sits at the core of next-generation live digital experiences.
How does RCS for Business drive premium audience engagement and monetization strategies?
- Premium audience engagement
Rich, native messaging experiences elevate audience interaction and participation. According to Orange Pay Services, engagement is three times higher with RCS than SMS, highlighting the impact of premium content formats on audience attention and participation.
- High-impact content channel
Visual-rich formats and action buttons capture attention and enable clear, immediate next steps for users, driving stronger engagement during live interactions.
- Performance and conversion at scale
RCS is, by nature, a measurable channel designed to drive high participation, conversion rates, and monetization outcomes. It enables advanced KPIs and granular analytics on delivery quality, read, click, response, and journey performance. According to CM.com, average RCS conversion rates range between 20–40% (up to 50–80% in strong cases), compared to SMS (~3–5%) and email (<2%). In-market campaigns also show read rates from 73% to 92%, CTR up to 7%, and a 20% uplift in conversion versus traditional channels (Source: Webex & MobileSquared analysis).
- Enhanced brand and media perception
The premium, trusted messaging environment enabled by RCS for Business strengthens media image and reinforces audience confidence, while advanced KPIs support continuous optimization of messaging strategies and performance outcomes.
RCS therefore stands as a strategic channel for live interactive audience engagement, combining premium experiences, measurable performance, and long-term value creation for media partners.
Are you ready to leverage RCS for Business opportunities and scale your growth with RCS?
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