Scaling Audience Engagement and Monetization Across ASEAN
Digital Virgo is further accelerating its expansion in the ASEAN region by partnering with Vietnam’s national broadcaster, VTV and VTV GO, to deliver a comprehensive engagement and monetization strategy powering on-air interactivity during the SEA Games, taking place in Thailand until December 20.
By collaborating closely with our trusted local partners, we continue to broaden and strengthen our footprint across Southeast Asia. This new deployment highlights our commitment to empowering media companies with impactful, interactive, and fully localized digital solutions.
Turning a High-Visibility Sporting Event into an Interactive Experience
Through a customized activation designed as a dynamic interactive playground, VTV audiences can immerse themselves in the SEA Games — making predictions, answering questions, and winning prizes. This initiative offers fans far more than traditional viewing, delivering a complete interactive experience with opportunities to play, win, and stay engaged throughout the competition.
By capitalizing on unifying and high-visibility sporting moments such as the SEA Games, Digital Virgo turns fans into active participants while supporting key regional moments that boost engagement, drive loyalty, and unlock new monetization potential for broadcasters and telecom partners across Vietnam.
The Glocal Strategy at the Core of Digital Virgo’s Approach
This activation reflects Digital Virgo’s core glocal philosophy: blending global expertise with deep local insight to ensure every campaign resonates with regional audiences and adapts seamlessly to market-specific dynamics.
The Southeast Asian Games (SEA Games) are not only a major biennial sporting event involving 11 Southeast Asian nations — they also showcase traditional regional sports alongside Olympic-style disciplines. More than a competition, the Games carry deep cultural importance, fostering regional pride, unity, and shared identity across Southeast Asia.
By leveraging such unifying, culturally significant, and widely followed moments, Digital Virgo’s on-air interactivity solutions allow broadcasters like VTV to engage audiences in real time, enrich the viewing experience with interactive opportunities, and unlock new revenue streams — all while ensuring full localization and high performance across the region.
Strengthening Partnerships and Presence in Southeast Asia
This rollout represents another milestone in Digital Virgo’s ongoing expansion in ASEAN and reaffirms our step-by-step approach and ambition to understand, adapt, and build a lasting presence in the region.
One stone at a time, we are shaping a strong glocal footprint across ASEAN: combining global expertise with a deep understanding of local specificities. Creating sustainable value for the partners who trust us means adapting to each market’s rules, culture, and expectations — and delivering solutions truly anchored in local realities.
