YouScribe in the News
La Afrique Tribune puts the spotlight on the incredible work of YouScribe. The article highlights the beginnings of YouScribe and the fact that there are currently 300 million French speakers in Africa. This shows the potential of YouScribe, as it started as a francophone service. The growth forecast of French speakers in Africa shows the need for a digital library that adapts their content for their audience. By working with local publishers to make their content available on mobile devices YouScribe has a winning strategy.
Digital Virgo’s challenge is YouScribes’ success
Digital Virgo’s challenge was supporting YouScribe’s internationalization and development in Africa. Using our expertise in alternative payment solutions we were able to develop a payment strategy that is adapted to local realities. Beyond the integration of a seamless and secure payment method, Digital Virgo built a global strategy around YouScribe’s needs.
“The success of YouScribe is largely based on micro-payment via telecom operators. From Digital Virgo (world specialist in mobile payment via telecom operator billing solutions and digital marketing) to local publishers, via Canal+ and telecom operators (Orange, Maroc Telecom, Ooredoo, Moov or Inwi), the platform has developed strong partnerships.” – Marie-France Reveillard, La Afrique Tribune.
Digital Virgo adapted their offer to market needs and realities by:
• Partnering with local publishers to integrate local content
• Developing YouScribe’s service in English and Arabic
• Implementing an efficient marketing strategy with Telecom operators.
The success speaks for itself with YouScribe now in over 10 African countries and going from strength to strength.
Read the full article here.
