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Audience Monetization:
Key Dates to Maximize Engagement Audience Monetization:
Key Dates to Maximize Engagement

Explore the key moments of the year to maximize audience engagement and monetization. From the UEFA European Championship to Ramadan, Pancake Day, and Chinese New Year, this calendar highlights essential events to optimize your monetization strategies.

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Dec
25

Christmas

📌 Western Europe, North America, Middle East and North Africa (MENA)
🎉 Family Event
🔚 December 25, 2025

A magical time where media can engage audiences with on-air interactivity campaigns, while telcos strengthen connections with special holiday offers on calls, data, and entertainment.

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Dec
31

New Year’s Eve

📌 Western Europe, Eastern Europe, Northern Europe, North America, Central America
🎉 Family Event
🔚 January 1, 2026

A global celebration where media can engage audiences with on-air interactivity campaigns, while telcos enhance connections with special offers on calls, data, and festive entertainment.

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Jan
16

Pékin Express

📌 Western Europe
🎉 TV Show
🔚 April 10, 2026

An adventure-packed show where media can boost audience engagement with on-air interactivity campaigns, while telcos enhance the experience with exclusive mobile content and travel-related offers.

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