Real-Time Streaming, Made Simple for Telecom
Live Event is Digital Virgo’s latest feature designed to bring real-time experiences to TV platforms operated by telecom companies. It enables the creation of branded, dedicated live channels to broadcast events; cultural, corporate, entertainment, or sports, directly within the operator’s digital ecosystem.
Moreover, with full technical integration and flexible scheduling, operators can activate temporary or permanent live streams tailored to their audience.
A Use Case Rooted in Local Culture
The deployment of Live Event on the TV by MTN coincided with one of the most followed events in the country; the Miss Côte d’Ivoire 2025 preselection tour. With MTN Live, users were able to tune in to exclusive coverage of the regional contests and watch each event live as it happened, directly on their devices.
Indeed, this activation not only elevated the user experience, but also reinforced MTN’s positioning as a brand deeply connected to national culture and entertainment.
A Strategic Asset for Telecom Operators
Live Event empowers telecom operators to go beyond content aggregation and become creators of exclusive digital experiences. Here’s how :
- Boost user engagement: Live content generates higher emotional impact and real-time participation. Whether it’s voting during a live show, watching a local concert, or tuning into a breaking news segment, real-time streaming encourages users to come back and stay connected longer.
- Reinforce brand relevance : By broadcasting content that resonates with local traditions, pop culture, or national pride, operators strengthen their position not just as service providers, but as cultural connectors deeply embedded in their audience’s daily lives.
- React fast to trends and opportunities: With minimal setup, Live Event enables operators to respond to emerging moments & turning spontaneous opportunities into branded content, in record time.
- Differentiate in a competitive market: When most platforms offer similar on-demand catalogs, live content becomes a true differentiator. It gives telecom-operated TV platforms a unique signature : real-time, exclusive, and local.
Ultimately, from music festivals to sports tournaments, product launches, religious or national celebrations, or eSports competitions, Live Event becomes a key enabler for telcos to build loyalty, increase usage, and elevate their platform as a premium destination for live content.
