Collaborating with a Local Influencer to Amplify Cultural Relevance
Partnering with the brand ViteFait served as a cornerstone of this campaign. With over 200,000 followers, the brand reached a broad audience by sharing exclusive videos of both traditional and contemporary Moroccan recipes.
We made these videos available on our dedicated cooking platform, which offered users easy access to high-quality, culturally relevant content. Through this partnership, we fostered a genuine connection with subscribers by aligning with their local culinary interests and traditions, engaging audiences with content creators in a meaningful way.
Exclusive MasterClass with the Moroccan Academy of Culinary Arts
To further enrich the Ramadan campaign, we gave subscribers the exclusive opportunity to participate in a draw to win a cooking MasterClass. This masterclass was organized in partnership with Moroccan Academy of Culinary Arts. In addition, we ensured that the experience would offer something truly special.
At the end of the period, we randomly selected ten winners who subscribed to our service during the month of Ramadan. As a result, this unique experience allowed them to learn from some of the best chefs in Morocco, adding a rewarding and engaging dimension to the campaign.
From Concept to Connection – Our End-to-End Strategy
Digital Virgo’s approach goes beyond simply distributing content— In fact, we actively support telecom operators throughout the entire campaign lifecycle. From conception to execution and optimization, we craft every stage to ensure success.
Our integrated 360° strategy includes sourcing high-quality localized content, creating campaigns centered around key local events, managing editorial content, integrating billing solutions, and implementing high-performing online acquisition strategies. By working closely with operators and content creators, we design campaigns that are culturally relevant, market-specific, and aligned with engagement and growth objectives. Engaging audiences with content creators in a meaningful way.
The success of our Ramadan campaign in Morocco demonstrates how understanding local dynamics and creating authentic value for end users can drive results.
