Digital Virgo and its DV Live solution are once again supporting Virgin Radio in its interactivity operations. Thanks to a high-performing technical platform and the professionalism of its teams, Digital Virgo has established a win-win relationship with Virgin Radio. The partnership enabled the launch of an exceptional contest for the new season of Camille Combal’s iconic show, the “Virgin Tonic”.

This operation included: 1 year’s rent offered every day, from September 16th to 20th, to 3 listeners randomly selected via the DV Live solution. An action rolled out as part of SMS+ operations which provides a simple, fast and secure way to participate for listeners.

Registrations for the contest began on September 2nd, coupled with major promotional actions to ensure the success of this interactivity operation. Digital Virgo’s teams monitored and analyzed all participations throughout the entire campaign to make all necessary recommendations for its success.