There are the social networks we use every day, the ones that allow us to exchange, to share, to scrutinize… And then there are the social networks that sell, transmit and roll out advertising. Between editorial content strategies and media buying, Digital Virgo’s specialists reveal their secrets to master these two-headed giants.

The CPI, Cost Per Install, is one of the most famous metrics of the mobile marketing ecosystem. It gives the opportunity to measure advertising budget. Discover in this post how CPI is closely linked to the country of distribution.